The semi-automated social network: LinkedIn uses AI to write posts

LinkedIn is the first big one social network to use content generated by artificial intelligence on its platform. The Microsoft-owned site has begun sharing AI-generated conversation starters to spark discussions among users. A trend that other social networks could soon follow.

LinkedIn publishes posts written by artificial intelligence

The AI ​​develops these posts with the help of the LinkedIn editorial team and matched with human experts. Who offer their thoughts on topics like “how to build a consistent brand voice on social media” and “how to monitor your writing’s online reach.” Conversation starters for the platform and to increase the interaction of your network.

This marks a significant milestone and could mean the start of a wider revolution for the web, with the potential for the emergence of semi-automated social networks. Although social media platforms use AI to attract usersi since the invention of the algorithmic feed, there is a difference between this and sharing AI-generated content directly. Because artificial intelligence is no longer in management – ​​but in content creation.

Thus it becomes possibleand use artificial intelligence to generate a potentially endless stream of images, videos, music and text. That social media sites can use to engage users.

In addition to LinkedIn, other social networks are investing in AI. Snapchat launched his My AI using ChatGPT, Discord says it will use OpenAI’s software for its Clyde bot. AND Meta wants to create “AI personalities who can help people in different ways.

In the future, it is possible that other semi-automated social networks will also create fake users in the form of AI chatbots to stimulate and encourage their user base. Initially, these bots could be used to contain problematic users and to solve other practical problems. But over time they could become more widespread, creating a new era of personalized, high-quality content that entertains and engages users.

But the real question will be: once the initial enthusiasm is over, will we really take advantage of AI to start conversations, or will we prefer to hear opinions (even speeches and even wrong ones) from other users? Looks like we’ll find out soon.