With the virtual Unbox & Discover event, Samsung Electronics presented the new line up of Neo QLED 8K televisions and sound bars, along with accessories and sustainability initiatives planned for 2022. With the new product range, Samsung intends to redefine the role of the television thanks to cutting-edge design screens and capable of going beyond just the entertainment function.
“We want to create a limitless experience across all of our products so that consumers can enjoy their benefits without difficulty. The new Neo QLED 8K 2022 range has been designed to meet their needs and accompany their passions, making them appreciate innovations through direct experience “, he explains. Jong-Hee(JH) Han, Vice Presidente, CEO e Responsabile Samsung Electronics DX (Device eXperience) Division. “The Neo QLED 8K range wants to give space to new experiences, placing itself at the center of the home”.
Samsung’s 2022 portfolio is a development of the company’s vision “Screens Everywhere, Screens for All”, which places TV at the center of the home and of users’ daily lives. In keeping with this vision, Samsung has thought of devices that connect seamlessly, to provide great customization and connectivity, with the guarantee of having a screen suitable for every occasion and lifestyle. Historically, televisions and screens have always been associated with the act of “watching”; the Neo QLED 8K range, on the other hand, aims to change this idea, expanding the user experience.
Neo QLED 8K: always better
The Neo QLED 8K 2022 range has been redesigned to take the big screen experience to the next level. At its center is the processor Neural Quantum 8Kwhich boasts 20 independent neural networks with Artificial Intelligence, each of which analyzes the characteristics and image quality of the contents for optimal viewing, regardless of the type of source.
The Neural Quantum 8K processor also allows the “Real Depth Enhancer“, A technological innovation that scans the screen and maximizes the contrast with the background, highlighting the elements on stage. The processor acts in a similar way to the human eye, keeping the focus on the object in the foreground versus the background.
The processor, combined with the powerful Quantum Mini LEDcreates precise and controlled lighting, illuminating the highlights and darkening the shadows – a feature called Shape Adaptive Light Control.
All new Samsung QLED 2022s have received the world’s first “Pantone Validated” certification from Pantone, the global color expert and creator of the Pantone Matching System (PMS), indicating that the TVs authentically reproduce more than 2,000 colors, in addition to 110 new skin tones included in Pantone guidelines. Furthermore, the colors represented by the screens do not disturb the view thanks to the new mode EyeComfort Modethe function that uses Artificial Intelligence to automatically adjust the brightness and color temperature of the screen, based on the brightness conditions of the environment in which it is located and their combination with the sunrise / sunset data, to offer an optimal visual experience and maximum comfort.
Immersive audio thanks to Dolby Atmos with Smart functions
For a truly immersive experience, TVs and displays need powerful, nuanced sound that matches the sharpest colors and details. The Artificial Intelligence of the Neural Quantum 8K processor analyzes what appears on the screen in real time, so that it works Adaptive Sound can track audio and move between speakers by precisely following movements on the screen.
In the flagship model QN900B, all sound comes from a 90W sound system with 6.2.4 channel setup, which features new superior speakers and technology Dolby Atmos with Object Tracking Sound Pro. This technology has also been applied to speech recognition with the Voice Tracking Soundso that the sound effects and voices faithfully follow the movements on the screen.
Samsung also introduces the system Wireless Dolby Atmos in its Neo QLED 4K and 8K models, which guarantees the purest sound quality without the clutter of HDMI cables. The Dolby Atmos Wireless system will also be applied to the new Ultra Slim Soundbar 2022, designed for an immersive audio experience with an elegant design.
Bring new experiences to life with your TV
To ensure the ultimate seamless experience, the 2022 line up of models is packed with new and smarter features and user interfaces, enabling Samsung TVs and screens to transform into a centralized hub for watching content, controlling devices, play, train and more.
Sustainability at the center with ‘Going Green’
Samsung cares about the impact of manufacturing processes and the use of products on the environment, and adopts new ways to reduce its environmental footprint, to build a better future for the planet.
Customization of accessories
Every consumer has their own tastes and needs when it comes to TV, which is why Samsung has created new accessories for its 2022 line, which allow fully viewing experiences …
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