WhatsApp Business launches new features for businesses

It is undeniable that in recent months WhatsApp Business is trying in every way to optimize the service aimed at companies, so as to facilitate communications with customers. In fact, in these days, the platform announced new features aimed “at as many companies as possible, all over the world”. Among these, a new one API which reduces the service configuration time to a few minutes. And not only. So let’s go find out something more.

WhatsApp Business: new features for companies

“Over the years we have seen many small businesses grow using WhatsApp, and we want to continue to support them by providing them with more and more tools”, this is how WhatsApp Business announces the news aimed at companies around the world. Among these, a new one API based on Cloud, which will allow you to configure the messaging service quickly and easily, customize the experience on the platform and “increase the speed of response to customers”. And that’s not all. The App has also introduced new options that will allow companies to amplify your online presence.

Among the features recently added, in fact, there is the possibility of “managing chats on up to 10 devices to better distribute the flow of messages”. Or the introduction of “new ‘click to chat’ links in WhatsApp that can be customized to help them attract more customers online”. Interesting paid optionswhich will be part of a new WhatsApp Business premium service, details of which will be provided by the App in the future. In this way, the platform tries to make it faster and easier for companies to interact with customers. “By giving them the ability to chat with more and more businesses on WhatsApp, we hope to deliver a positive user experience.” This is how the App concludes, specifying the objective of the new options presented.

Chiara Crescenzi

Compulsive editor, lover of TV series and junk food. I share my life with an English Bulldog, the source of inspiration for the things I write.