Categories: News

Nikon: wins the IF Design Awards for the Z series

Nikon wins first prize at the iF DESIGN AWARDS for the Z 9 and Z fc cameras, the NIKKOR Z MC 105mm f / 2.8 VR S telephoto lens and the ECLIPSE Si microscope.

IF DESIGN AWARDS are recognized around the world as synonymous with design excellence. They include several categories, including product, communication and packaging. Also this year Nikon is awarded in four categories for the two cameras of the Z series, a telephoto lens and the ECLIPSE Si microscope.

Nikon: the products awarded by the IF DESIGN AWARDS

The mirrorless Z 9 is the flagship of the Nikon Z series and, thanks to Nikon’s revolutionary technologies, offers a new imaging experience that surpasses previous DSLRs and mirrorless cameras. IS equipped with a 45.7MP full-frame stacked sensor newly developed and achieves the best AF performance in Nikon history combined with the ability to detect the world’s widest range of subject types in the same scene, as many as 9. It is also capable of recording 8K / 30p video for a full 125 minutes at time.

The Z fc is a mirrorless camera that features the latest Nikon Z system optical and image processing technologies combined with a traditional Nikon FM2-inspired design. The three control dials and the display panel on the upper body allow intuitive adjustment of basic settings, extending the fun of creating images for those unfamiliar with cameras. It is also available in 7 color variants. At a time when anyone can easily take pictures with a smartphone, the Nikon Z fc responds to users who want to express their personal style in their images.

The NIKKOR Z MC 105mm f / 2.8 VR S is the f / 2.8 mid-range Micro telephoto lens for professional use. Fast, sharp, stable, and remarkably compact, it’s great for life-size shooting. It offers flawless focus, beautiful rounded bokeh effect, and steady hand-held shooting. Thanks to the 1: 1 reproduction ratio, it is perfect for the photographer whose shots are a faithful reproduction of the portrait subject.

Published by
Marcello Miele

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