The former CEO of Disney, Bob Iger, said his company would most likely merge with Apple if Steve Jobs were still alive, combining “great technology” with “great creativity” just as the father of the bitten apple wanted. If much of what the two companies had produced in recent years had certainly happened, it would have been very different.
Should Apple and Disney Merger?
Steve Jobs, who after selling Pixar to Disney became its main individual shareholder with a seat on the board of directors, has always loved the brand Disney. “The intersection: liberal arts on the one hand, technology on the other – said Iger – This is what has always made his heart sing.”
Iger said that such a potential agreement between Apple and Disney it probably would have come sooner or later, if Apple’s hugely popular co-founder was still alive. “I am quite convinced that we would have had that discussion – explains the former CEO – I think we would have got there”. This statement suggests that at least one of the two parties would have been in favor.
Disney and Apple seem like a natural fit, given how much they cultivate and innovate theirs brand time ago. Both the productions offered by the company are suitable for families and, more generally, they are products that capture people’s attention in an almost always effective way.
It is therefore not difficult to imagine that a potential merger between Apple and Disney could create a powerful one entertainment and technology conglomerate. But given how things tend to go when mergers are involved, there would be no guarantee that starting such a process between Disney and Apple would create a better outcome than simply adding up its parts.
Either way, the two companies are unlikely to embark on such a path in the short term, so there’s no need to worry for now.
Leave a Reply
View Comments