Bitpanda, Europe’s leading investment platform, continues its expansion by adding hundreds of new fractional shares and ETFs on Bitpanda Stocks, thus exceeding the share of 1000 digital assets available.
Launched in beta by the fintech unicorn in April 2021, Bitpanda Stocks has opened up to anyone the possibility of investing, in a fully regulated manner, in fractional shares. For the first time in Europe, everyone can invest in their favorite brands starting from 1 euro, with zero commissions and low spreads, even beyond the traditional opening hours of the stock exchanges.
The new assets available include major global players such as Amazon, Microsoft, Nike, PayPal, Tesla e 24 companies listed on the Italian Stock Exchange come Enel, Eni, Intesa San Paolo, Telecom Italia, Mediobanca and Generali.
Bitpanda added the new assets to its portfolio after carefully monitoring the demand and behavior of its users in the beta phase of Bitpanda Stocks. The company has in fact shared a list of most requested digital assets: I know Bitcoin ed Ethereum were found to be the top two crypto assets traded in 2021, while the most popular shares among Bitpanda users were Tesla, Amazon e Apple. A clear sign of how European investors are adjusting to global trends.
Among the most popular Bitpanda Stocks features stands out Bitpanda Savings, used by 25% of users registered on the platform. This is a savings plan option that allows you to invest without stress and without having to go through the manual buying process.
European interest in stocks and ETFs is growing, and with this broad new range of stocks, Bitpanda expects a further increase from users in the coming months.
Eric Demuth, CEO and co-founder of Bitpanda stated: “Our goal at Bitpanda is to redefine the meaning of investing by harnessing the innovative power of digital assets and blockchain technology. During the construction and evolution phases of Bitpanda into the platform it has become today, we listened to our customers and understood the real needs of potential investors. At the top of their list was the opportunity to invest in fractional stocks 24/7. It was clear to us early on that the stock market was still functioning as if the internet was never invented and we are happy to bring the traditional financial world into the digital age, now with over 1,000 assets available for retail investors to invest in whatever they choose, depending on available budget and risk appetite ”.
Comment from Orlando Merone, Country Manager in Italy
“The expansion of Bitpanda Stocks follows the positive trend of investments in digital assets, which have increased dramatically in recent years. Since our entry into Italy in April 2021 we have found that many users are interested in investing. Even if it is mainly young people who are more inclined, the age range of our target tends to expand day by day, demonstrating how much the propensity to invest is increasingly mainstream. We want to continue to leverage simplicity, immediacy, security and personalization to allow all Italians to take over the reins of their own financial future “.
Bitpanda began its journey as a crypto-trading company in 2014 with Eric Demuth, Paul Klanschek and Christian Trummer as co-founders. Since then, he has become Austria’s first unicorn with a team of over 600 in ten different offices across the EU. The Company has grown to be the largest investment platform in Europe that gives people the freedom and flexibility to invest in a wide range of digital assets, 24/7, depending on their budget. and their risk appetite.