It’s official: born today “vivo Lega Volleyball Serie A Femmile“. The technology company has in fact become the title sponsor of the championship of Volleyball A1 and A2 women for the second part of the 2021/2022 season. A decision that confirms the commitment of vivo towards sports that make inclusion, diversity and respect their workhorses.
To comment on the announcement Mauro Fabris, President of the Serie A Women’s Volleyball League: “We are happy to be able to welcome a top-level brand as Title Sponsor to a portfolio of national and international partners who wish to combine their name with that of the Italian Women’s Volleyball. Serie A. Our Serie A thus confirms that it has become an excellence to which the most important international companies combine their brand to make inroads into an ever-expanding audience of fans. The recent and extraordinary success of the Italian Cup Final also demonstrated the ability of our League to be able to gather the interest of the Italian public, enormous media attention, as well as great credibility with public, sports and business institutions in our country. All this, thanks also to our companies which, year after year, have established themselves as excellences in Italy and in the international competitions in which they have participated. The choice of vivo also testifies to what market research has shown: our enthusiasts are more inclined than others to use new technologies. In a world projected towards digital, vivo will thus be able to demonstrate that it is a perfect partner with whom to work in order to achieve new and prestigious goals together “.
Why invest in volleyball?
As anticipated, at the basis of this choice, in addition to the common aptitude for accellence, we find the sharing of values, approaches and messages, from tenacity to passion passing through daily commitment. All elements contained in the corporate mission of vivo, expressed by the Chinese philosophical concept of “Ben Fen”, which describes the attitude to do the right things, in the right way, and which promotes an honest attitude, oriented towards the achievement of objectives with a spirit of team, initiative and proactivity.
This is why vivo is constantly striving to create meaningful innovations that can truly improve people’s lives and to achieve their goals, whether sporting, personal or work.
The sponsorship also aims to bring technology and innovation to the field. As? Using vivo’s smartphones such as “technological enablers “ to experience first hand the atmosphere on the pitch and share engaging, original and fun sporting moments.
At the center of all this there will be vivo V21 5G, chosen for its great versatility and quickly become the selfie phone par excellence thanks to a high quality front camera and the Dual Selfie Spotlight function, perfect for both moments of leisure and at work.
“We are proud to have signed this agreement with the Women’s Serie A Volleyball League which allows us to be even closer to our users and at the same time allows us to continue to support initiatives and activities that reflect our values. In fact, this collaboration also confirms our attitude to be a brand attentive to progress and concretely committed to supporting emerging sports – he declared Lindoro Ettore Patriarca, Marketing & Retail Director of vivo Italia. – The title of the championship is an important choice that sees us take the field firsthand, both with our products and technologies and with the innovation that distinguishes us. Not just visibility, we want this collaboration to be transformed into moments of sharing and storytelling that are an inspiration for the new generations of players and for all fans. “
“Ours with the Serie A Women’s Volleyball League is a marriage that has been going on for some time, in which we have always shared great projects. We waited before selecting an ideal Title Sponsor to enhance the women’s movement – she added Anthony Santa Maria, General Manager of Master Group Sport, for years alongside the Lega in promoting the pink movement – We are proud to have brought on board a company as vivo, a world leader in telephony, which fully embraces all the values that women’s volleyball embodies. And thanks to the emotions that this sport transmits and to the important partnership we are sure that the whole movement will have great benefits ”.
The agreement will involve the presence of the joint logo for the “vivo Serie A1 Female” and “vivo Serie A2 Female” Championships and for the Italian Super Cup vivo; moreover, vivo will be able to count on an extended view both inside the stadiums and on all the main media platforms, without counting the possibility of involving players and users in live events and initiatives with the aim of promote important values and healthy lifestyles, naturally by exploiting the technology and sharing tools now present in the life of all of us.