With the virtual Unbox & Discover event, Samsung Electronics presented the new line up of Neo QLED 8K televisions and sound bars, along with accessories and sustainability initiatives planned for 2022. With the new product range, Samsung intends to redefine the role of the television thanks to cutting-edge design screens and capable of going beyond just the entertainment function.
“We want to create a limitless experience across all of our products so that consumers can enjoy their benefits without difficulty. The new Neo QLED 8K 2022 range has been designed to meet their needs and accompany their passions, making them appreciate innovations through direct experience “, he explains. Jong-Hee(JH) Han, Vice Presidente, CEO e Responsabile Samsung Electronics DX (Device eXperience) Division. “The Neo QLED 8K range wants to give space to new experiences, placing itself at the center of the home”.
Samsung’s 2022 portfolio is a development of the company’s vision “Screens Everywhere, Screens for All”, which places TV at the center of the home and of users’ daily lives. In keeping with this vision, Samsung has thought of devices that connect seamlessly, to provide great customization and connectivity, with the guarantee of having a screen suitable for every occasion and lifestyle. Historically, televisions and screens have always been associated with the act of “watching”; the Neo QLED 8K range, on the other hand, aims to change this idea, expanding the user experience.
Neo QLED 8K: always better
The Neo QLED 8K 2022 range has been redesigned to take the big screen experience to the next level. At its center is the processor Neural Quantum 8Kwhich boasts 20 independent neural networks with Artificial Intelligence, each of which analyzes the characteristics and image quality of the contents for optimal viewing, regardless of the type of source.
The Neural Quantum 8K processor also allows the “Real Depth Enhancer“, A technological innovation that scans the screen and maximizes the contrast with the background, highlighting the elements on stage. The processor acts in a similar way to the human eye, keeping the focus on the object in the foreground versus the background.
The processor, combined with the powerful Quantum Mini LEDcreates precise and controlled lighting, illuminating the highlights and darkening the shadows – a feature called Shape Adaptive Light Control.
All new Samsung QLED 2022s have received the world’s first “Pantone Validated” certification from Pantone, the global color expert and creator of the Pantone Matching System (PMS), indicating that the TVs authentically reproduce more than 2,000 colors, in addition to 110 new skin tones included in Pantone guidelines. Furthermore, the colors represented by the screens do not disturb the view thanks to the new mode EyeComfort Modethe function that uses Artificial Intelligence to automatically adjust the brightness and color temperature of the screen, based on the brightness conditions of the environment in which it is located and their combination with the sunrise / sunset data, to offer an optimal visual experience and maximum comfort.
Immersive audio thanks to Dolby Atmos with Smart functions
For a truly immersive experience, TVs and displays need powerful, nuanced sound that matches the sharpest colors and details. The Artificial Intelligence of the Neural Quantum 8K processor analyzes what appears on the screen in real time, so that it works Adaptive Sound can track audio and move between speakers by precisely following movements on the screen.
In the flagship model QN900B, all sound comes from a 90W sound system with 6.2.4 channel setup, which features new superior speakers and technology Dolby Atmos with Object Tracking Sound Pro. This technology has also been applied to speech recognition with the Voice Tracking Soundso that the sound effects and voices faithfully follow the movements on the screen.
Samsung also introduces the system Wireless Dolby Atmos in its Neo QLED 4K and 8K models, which guarantees the purest sound quality without the clutter of HDMI cables. The Dolby Atmos Wireless system will also be applied to the new Ultra Slim Soundbar 2022, designed for an immersive audio experience with an elegant design.
Bring new experiences to life with your TV
To ensure the ultimate seamless experience, the 2022 line up of models is packed with new and smarter features and user interfaces, enabling Samsung TVs and screens to transform into a centralized hub for watching content, controlling devices, play, train and more.
- New Smart Hub: This year, Samsung introduces Smart Hub, its new user interface, based on Tizen. Samsung’s Smart Hub brings together every aspect of the smart experience into one easy-to-navigate screen. The new tab categorizes features, settings and content into three categories: Media, Gaming Hub and Ambient.
- Media: the Media screen organizes entertainment options including video on demand, streaming and Samsung TV Plus with over 190 free channels. Thanks to the machine learning function, it also stores user preferences to intelligently advise them on all platforms and services.
- Gaming Hub: Gaming Hub is a new streaming gaming platform that connects hardware and software to provide a boundless gaming experience, without the need to download or store anything. Samsung also announced partnerships with leading gaming streaming services, such as NVIDIA GeForce NOW, Stadia ™, Utomik, and more on the way to gather their game libraries on the Gaming Hub. The new platform will be available later this year on select Samsung Smart TV models.
- Ambient: Ambient screen enhances the aesthetics of the home, whether it is to synchronize the scene on the screen with the surrounding décor or to assert itself more boldly with an attention-grabbing work of art.
- Game experience: In addition to the all-new Gaming Hub, the 2022 model line is packed with specs and features designed for the ultimate gaming experience, including four HDMI 2.1 ports, Motion Xcelerator Turbo Pro 4K 144Hz, Super Ultrawide GameView and Game Bar, which make gaming more efficient and accessible for a lean and fast experience. With these extraordinary improvements in image quality and configurations, gaming will be more realistic and thrilling than ever. In the future, Samsung will also unveil an exclusive line of 43-inch and 50-inch gaming TVs.
- Samsung Health: Samsung Health offers a wide choice of courses to train and stay fit, as well as several ways to follow your progress and routines. Users can easily follow their fitness path on the TV and seamlessly sync with other devices, such as the Galaxy Watch4 Series, to track their progress in real time on the screen.
- SmartThings: Samsung’s SmartThings is an essential component of the connected experience. Thanks to SmartThings, the TV becomes the central hub from which to control other home devices. This feature, included in Samsung TVs, uses the screen to help users discover, view and control devices at a glance.
- NFT platform: the novelty of 2022 is the Samsung NFT platform, in collaboration with the industry leader Nifty Gateway. Ambient mode offers consumers a one-stop NFT platform to search and view NFT digital artwork on Neo QLED and QLED 2022 televisions; a new way to collect and present art.
Sustainability at the center with ‘Going Green’
Samsung cares about the impact of manufacturing processes and the use of products on the environment, and adopts new ways to reduce its environmental footprint, to build a better future for the planet.
- Eco-Packaging: Samsung is improving its already environmentally friendly packaging, reducing ink by 90% and eliminating stapling during production: both of these improvements reduce waste and facilitate recycling at dedicated centers.
- SolarCell remote control: the SolarCell remote control has been updated for 2022. SolarCell is 88% more efficient than the remote controls in the 2020 line up. It is now completely battery-free and recharges not only thanks to solar energy or indoor lights, but also with the collection of energy via 2.4GHz radio waves, drawing it from that emitted by Wi-Fi routers.
- Recycled materials: Samsung’s 2022 range of televisions, monitors, digital signage applications and remote controls use recycled resin. In particular, high-resolution monitors use recycled resin from plastics collected on coastal areas that would otherwise become dangerous marine waste.
- Certification Carbon Trust: Samsung’s Neo QLED 8K / 4K models have achieved Carbon Trust “Reducing CO2” certification, proving that the Neo QLED line’s carbon footprint is decreasing year after year.
Customization of accessories
Every consumer has their own tastes and needs when it comes to TV, which is why Samsung has created new accessories for its 2022 line, which allow fully viewing experiences …