Meta aims to introduce a monetization system for virtual creations in the metaversoand seems to want to hold back almost 50% in commissions. In fact, it should apply them both at the level of the app store for Quest VR and at the level of the social Horizon Worlds.
Meta will handle almost 50% of commissions in the metaverse
Meta recently announced a really important news for the future of metaverso. In fact the creators in Horizon Worlds they will be able to sell their virtual creations. We are talking about objects for avatars (jewels, clothes, accessories of all kinds) but also about VIP access to the worlds they create in social in virtual reality.
Meta explained that will ask for 30% of the creators’ takings in Horizon Worlds. But it will not be 30% of the full price: in fact an additional 30% will already be collected at the platform level in the Meta Quest Store. So 30% of the store will add a further 17.5%, for one total commission of 47.5%. Percentage confirmed by Meta spokespersons.
The company explained they think the percentage is “highly competitive in the market”. Yet in June Zuckerbergspeaking to the creators on Facebook, he had announced that until 2023 they would not ask for commissions on the content. But that when they started doing it, it would be “below 30% that Apple and others take “.
In another post Zuckerberg had said that the commission required by Apple it cut off the “opportunities for creators to make money with their work”.
In short, many commentators on social networks are highlighting the discrepancy between what is reported in the mobile field and what is announced in the metaverse. But it must be said that Horizon Worlds could debut on other platforms as well (for example on a possible Apple headset for virtual reality). In that case the creators would still receive just over half, but the largest share (30%) would go to those who own the platform (Apple).
However, it remains to be assessed how much creators will actually be able to earn, which could make the difference for the success or otherwise of social networks in virtual reality.