Philips Italia announced aa new and important partnership with Mkers, a reference reality for the Italian eSports world. The company becomes the main sponsor of the Mkers FIFA team with OneBlade, its flagship product for male shaving. Here are the details of the collaboration:
New collaboration between Philips Italia and Mkers with OneBlade becoming the main sponsor of the FIFA team
It should also be noted that the collaboration between the two realities will be enriched and amplified by the communication strategy developed by OMD, media agency of Omicom Media Group with brand activation by FUSE. The new campaign will run between April and December 2022. The new collaboration between Philips Italia and Mkers aims to create a strong bond with the FIFA community and the many football fans in the country. Philips OneBlade will be the main sponsor of the official jersey of the Mkers FIFA team.
The comment of the protagonists
Simone MarcucciMedia, PR & Influencer Marketing Manager – Personal Health Italy, Israel and Greece, Philips, comments on this new partnership: “The choice to become official sponsor of Mkers represents a step forward in our communication strategy and brings the brand even closer to the consumer “.
Maurizio Quintavalle, Marketing Director of Mkers, declares: “Thanks to the numerous video and social content that will be created, this collaboration will allow us to relate some of the most important passions for a young target, minimizing the boundaries between gaming, entertainment and football. “