Huawei presents the new project in collaboration with the IED entitled Art In Your Pocket. Let’s see together what it is
HUAWEI Art in your Pocket is the title ofunpublished special project which sees Huawei, a leading company in the technology sector, collaborate with theEuropean Institute of Designforge of the creatives and designers of tomorrow, for the development of a collection of over 30 new watch faces for Huawei smartwatches.
From today i visual of the Watchfaces of the author are scaricabili da HUAWEI Themes e HUAWEI Healththe app pre-installed on the HMS devices it offers custom themes, text styles e backgrounds. The project is the result of a cooperation which invests on talent and on the creativity, guaranteeing to each designer a economic recognition for each purchased theme and downloaded by users. Users do have fun a change regularly i design of the dial, for which it is essential to provide They a wide range of design innovative e captivating. In fact, in the last year Huawei registered a increment of the 52% compared to the previous year on download of the Watchfaces and the 20% of the users Huawei who use them have bought at least and clock face of a premium collection.
Huawei Art in your Pocket: i designer di IED
I’m 15 i designer IED Milano involved in the project, with Watchfaces that they look directly ai macro trend moda identified give it experts for the season primavier/estate 2022
The dials do dress, through originals graphic proposals e you illustration, from shape e colors inspired by a mood that recall themes such as the wish primordial to return at the nature, the african american culture and the influence onevolution of the urban stylethe constant research of an’personal expression in whom identify yourself and continuously rediscover yourself, declined on proposals classic, sport and business based on different features e drawn widgets. Between these, 5 Watchfaces are available for free download exclusively for users of the new one HUAWEI WATCH GT 3 Pro.
I creative IEDs involved are students e students of courses triennial in Graphic Design, Product Design and Illustration and Animation, as well as courses Master in Animation Design, Creative Direction e Visual Arts for the digital age.
The words of IED and Huawei
“One of the most significant aspects of the Art in Your pocket project is certainly the possibility of developing a design that will find direct feedback from users, projecting students already into the world of work: the more the design is aimed at the reference target, the more it will be downloaded by the public. same. It was also interesting to guide the students in the creative process, to observe the transition from concept analysis to visuals translated into output ready to be uploaded to the HUAWEI Temi and Health apps. And notice how their artworks are the result of different interpretations of the same theme, elaborated according to different techniques, from 3d to illustration to graphics “.
– the words of the tutor teacher Benedetta Spreafico.
“We are very excited about this project for the commitment and talent that the IED students have shown. With intuition and vision they managed to interpret the values of the brand through the link between design and technology, creating a very creative capsule collection. I’m sure users will appreciate having a smartwatch on their wrist that they can personalize and make exclusive with the Watchfaces made by IED students and available on the HUAWEI Themes and HUAWEI Health app. In recent years, Huawei has faced many challenges, first of all that of creating an ecosystem of products, apps and services that communicate with each other for a seamless, simple and practical experience, paying attention to the design of each device. It is precisely initiatives such as Art in your Pocket that remind us how closely creativity is closely related to technological innovation. “
– he claims Alessandro SironiHead of Marketing and Communication CBG Huawei Italia.
Huawei Art in your Pocket: Serie Sense dedicata a HUAWEI WATCH GT 3 Pro
Per celebrate the announcement from HUAWEI WATCH GT 3 Pro inside the lineup GTthe serie Sense: to the new smartwatch è dedicated a collection of premium watch faces dal design elegant e wanted that embellishes the style of the wearer. For the occasion, until June 18 will be active a special promotion that will allow ai users of HUAWEI WATCH 3 and GT2 and GT3 series of buy the dials at the exclusive price of € 1.99 rather than 3,99€ (except the limited version).
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