Apple does not change its sales objectives, despite the problemi alla supply chain: aims to sell 220 million iPhones by 2022. Sales will be driven by the novelties of iPhone 14, with some analysts who think they may even go as far as 240 million units.
Apple is not changing its iPhone sales targets for 2022
According to Bloomberg analysts, the efforts and delays that Apple’s suppliers are managing in recent months will not limit Apple’s sales. Cupertino had expected a target of 220 million units sold and wants to keep it.
The projections remain the same as last year, although Apple has already spoken several times about the problems at supply chains that delay deliveries. Especially in China, where some lockdown at the end of March they compromised Apple’s supplier system in the Shanghai area.
Market projections would be even more optimistic than Apple’s internal analysts. In fact it seems that the market thinks Apple can sell 240 million iPhones by the end of the year. Especially because of the iPhone 14, which especially in the Pro and Pro Max models should offer many reasons for an upgrade by Apple users.
If normally a forecast of “non-growth” is not well received by the market, given the problems already reported by Apple on procurement achieving the same sales target as last year could be a big milestone. The restrictions and assembly issues are expected to recede in the coming months, to allow for a grand launch for the iPhone 14.
On June 6, Apple will hold its annual WWDC 2022, where it could present new products, even if probably in the computer field. But most of the proceeds come from the iPhone: reaching 220 million smartphones sold is fundamental for Apple.