To celebrate the arrival of the Pride Month 2022, Pinterest recently launched its new campaign We Belong Here. For the occasion, users browse the platform for understand who I really amcelebrate life’s happenings and find new ways to support the LGBTQIA + community.
Pinterest data shows just how much the platform is a positive placewhere people can be themselvesfeel part of a community and build a sense of belonging. And it is precisely from here that the new campaign is born.
Pride Month 2022: the beauty of celebrating who you really are with Pinterest
Generation Z is known to be a group gender fluidwhich has always questioned the social conventions. On Pinterest, searches ongender expressionon the seeking support and on the promoting a sense of belonging within the community.
Pinterest reports that searches for “gender identity” have increased by 55%; those of “gender fluid aesthetics” have doubled while those of the “gender fluid flag” have grown by 50% just last year.
People also use Pinterest to celebrate moments like “coming out photoshoot” and “coming out party”. These searches have seen an increase in 44% he was born in 67%. In short, it seems that Pinterest users want to show their support for the community, as he reveals the increase in “LGBT support” research (+4 times) e “Support LGBT” (+75%).
I poster e le flags they are another great way to support the cause. Searches for “lgbtqia + flags”, for example, are double; those of “drawn lgbtq posters” are increased by 7 times while those of “genderqueer flag” have grown by more than80%.
Foster a sense of belonging
Education is a core category of Pinterest, and given that users who hang out on the platform have planning in their DNA, the Pinterest team is observing how this attitude is being done. more and more marked.
For example, searches for “lgbt movie list” and “lgbt story” are increased by over 90%.
Content from brands and creators is perfect for discovering the best of Pinterest, including videos and tutorials. In the “Somebody Needs You” campaign, creator David Lovric demonstrates how makeup is not a female prerogative.
In addition, in June, creators from different countries will offer a lot idea e inspiration on the topic via PinTV, Creator Originals, Shopping Spotlights and much more. They will also reveal how they are celebrating Pride and what they are doing to support the cause.
In the coming weeks, when users from all countries will search Pinterest related to the Pridein the Today’s Ideas section you will see one appear landing page with this year’s campaign theme, We Belong Here. The page will direct them to notice boards regarding Pride come on articles aimed at promoting a sense of belonging.
To conclude, Pinterest has stated that it will make its available Fund for creators in two new countries: the United Kingdom and Brazil. British and Brazilian LGBTQIA + creators will then have the opportunity to grow and establish new relationships on the platform.