In recent years the catering in Italy it has simplified and has become cashless, digital, ready for a summer full of taste and gods digital payments: it is precisely to take stock of the situation SumUpthe fintech specializing in cashless and digital solutions for small businesses.
In fact, the company has recently created theCafes and Restaurants Observatory – 2022 to tell the trend of digital payments in Italy in the catering sector and offer Italians, in view of the summer of 2022, one cashless food and wine tourism guide. So let’s find out all the details and the places and restaurants where cards, smartwatches and smartphones are welcome during the payment process.
SumUp talks about the boom in cashless payments
SumUp in the first quarter of 2022 recorded a increase throughout Italy in the average transaction value of cashless payments. According to what has been revealed, we speak of the 101% compared to same period of the previous year e 63% compared to that of 2019; this therefore also shows growth compared to the pre-pandemic period.
According to data from SumUp, to visit the most cashless cafes and restaurants you have to go to Valle d’Aosta, Trentino Alto Adige, Lazio, Lombardy e Tuscany. These are the regions that register the higher average transaction value in the first quarter of 2022.
The Aosta Valleywith a 420% increase in value of the average cashless transaction compared to 2021, is also first as regards the growth trend; later we find the Trentino Alto Adige (+ 365%) and then the Molise (+ 294%). Outside the podium, however, they appear Liguria (+157%) e Abruzzo (+138%).
SumUp also calculated the growth of cashless revolution comparing the first quarter of 2022 with the first quarter of 2019. In this case, the most interesting growth in the value of the average cashless transaction is theUmbria (+ 197%), followed by Molise (+176%) e Friuli Venezia Giulia (+ 158%). In these regions, the use of cashless has increased, especially between 2020 and 2021.
Lo average receipton the other hand, stands on the 26,3€. The regions that still maintain one in 2022 medium cashless receipt above the national average are Molise with € 35, Valle d’Aosta (€ 33.6), and Friuli Venezia Giulia (€ 30.5). To register it instead lowest average receipt are Sardinia (€ 19.1), Piedmont (€ 22.4), Puglia and Lombardy (€ 23.6).
It also appears that the possibility of pay without contact be that most appreciated; it is in fact a modality chosen by the patrons of cafes and restaurants in 8 almost his 10. Umberto Zola, SumUp Growth Marketing Lead said:
The summer of 2022 for cafes and restaurants and their customers will be a summer of cashless and contactless: it will be difficult to go back to cash now that both merchants and consumers have understood and preferred the convenience of ‘without cash ‘in every context and are willing to pay – and charge – not only the bill at the restaurant, but also coffee and ice cream with a card, smartphone or smartwatch.
For more information onCafes and Restaurants Observatory – 2022 you can consult the official report.