ICE Agency and Zalando kick off a collaboration by activating Galleria Made in Italy. It is an exclusive partnership that aims to support and promote the style and tradition of the fashion and cosmetics sector in Italy. The partnership will allow a 40 selected Italian brands to record a significant expansion abroad thanks to an investment of over 1 million euros. Here are the details related to the new project:
Agenzia ICE and Zalando activate an exclusive project: Galleria Made in Italy
The new project activated by the ICE Agency and Zalando will allow Italian brands to connect with over 49 million potential customers throughout Europe. In fact, at the disposal of these users there will be a virtual gallery accessible through Zalando and entirely dedicated to the best of Made in Italy. In this way, there will be one for Italian brands exclusive showcase which will allow easier access for users.
ICE will guarantee brand support and dedicated marketing campaigns with the aim of increasing visibility. This is a fundamental project. An I-Com study confirms that SMEs that sell online have an 84% better chance of recording higher sales. The online channel is therefore increasingly important also for the Italian fashion sector.
The comment of the protagonists
Carlo Ferro, President of the ICE Agency, declares: “We want to keep alive the world’s attention on fashion and cosmetics, two sectors among the most significant ambassadors of Made in Italy. The partnership with such an important player as Zalando in Germany, a proximity market that together with other European countries represents a point of reference for our companies, must be seen in this perspective, and is part of our broader support plan which includes 33 agreements with the main international e-commerce platforms “
Riccardo Vola, General Manager Italy and Spain Zalando, he adds: “I am particularly proud of our collaboration with Agenzia ICE and to announce the beginning of a new opportunity for companies of Italian excellence to grow in the digital world with Zalando. Made in Italy represents an added value, not only in our country, but above all abroad. Italian brands have always stood out as synonymous with quality, craftsmanship and creativity, and today more than ever, this aspect is a competitive value where we want to invest ”