The smartphone market is slowing down this year. But Apple he is confident that this drop does not apply to the new iPhone: he indeed has ordered 90 million iPhone 14 from its suppliers. The same number seen last year for version 13.
Apple orders 90 million iPhone 14, no production drop
Apple expects to sell 220 million iPhones this year, according to forecasts. A number in line with what we saw last year, when, however, smartphone sales were much higher. This is also due to the fact that, according to sources close to Apple who spoke to Bloomberg, the premium device market works differently. Apple users are still willing to spend on the new iPhones.
Before 2021, Apple was producing roughly 75 million units for the launch of the new models, typically in September. Anticipating a huge demand for the iPhone 13, last year it raised the bar to 90 million. And it wants to keep that ambitious target.
Perhaps this year the Apple hopes to be able to convince users with the news coming on the Pro and Pro Max versions, which promise several changes. In addition to the chip A16, they should abandon the notch for a more discreet double punch-hole. And the main camera will go up to 48MPensuring superior quality shots.
The models should apparently cost more than last year, but according to Apple, users will be able to bear the increase given the new arrivals. Instead i standard models and Max (which replaces the mini with a larger screen) should bring less news but will be an offer for those who want to save something.
It is difficult to understand if Apple will be able to win this umpteenth bet. But if the past years are valid, the Apple knows how to predict the market better than many others. We will have to wait until September for definitive confirmation.