BERLIN – Honor invites us to “embrace a connected future” with its event a IFA 2022 in Berlin, which we witnessed before testing the novelties announced by the brand. Which are many: from the smartphone Honor 70via the laptop MagicBook 14″ e he tablet Honor Pad 8 (the first available outside the Chinese borders of the brand). All devices that will arrive in the coming weeks. But Honor has also announced news that looks to a more distant future, but which is really fast approaching.
Honor at IFA 2022: all the news announced
George Zhao, CEO of HONOR Device Co. Ltd, took the stage in Berlin to talk about the upcoming news for the brand. Emphasizing the focus on European markets.
“Since our inception, HONOR has always aspired to make a great contribution to the industry to enable a better future for all. To achieve this, we have remained focused on our commitment to innovation. We can’t wait to deliver eitheroptions of interest to European and international consumersi who are looking for the most advanced user experiences on the market “.
The CEO presented the strategy at the Berlin trade fair Dual Flagship, which allows you to bring more smartphones and devices to Europe. And also MagicOS 7.0, the new operating system based on Android, designed to connect smartphones, PCs, and IoT: it will arrive by the end of the year. But that’s not the only multi-device technology Honor believes: after Magic4 Proeven the new Honor 70 will support Phone Link to connect your smartphone to Windows PCs.
In addition, Honor has announced its participation in consortia such as Matter e Ola, to underline how it wants to collaborate with other brands for the Internet of Things. And announced the new Honor Developer Service Platform, to help developers directly.
From October we will also see the new app Honor Healthwhich will allow free access to fitness and wellness and training courses.
The new Honor 70 announced at IFA 2022
Honor then showed the new Honor 70 on stage, the smartphone designed for vloggers and content creators. In fact it has exclusive functions such as Solo Cut, which allow you to highlight a person in a group using artificial intelligence. And then Dual Video Streaming, to record a video about one subject and one about the group.
It has three quality cameras (the main one Sony IMX800 da 54MP), a processor Snapdragon 778G Plus 5G from Qualcomm. And above all a very difficult price to beat: it starts from 549,90 euro. We have explored the features of this smartphone in the article below, which we invite you to read.
MagicBook 14 and Honor Pad 8, productivity on the go
There is also no shortage of products designed for those who work, such as the new laptop MagicBook 14. For the first time, OS Turbo arrives on an Honor laptop, which promises 20.8% better energy efficiency than its predecessor.
Use a chip Intel Core i5-12500H and an NVI cardTHERE GeForce RTX 2050, great for work or play. Even on the go, thanks to the 75Wh that offers up to 17 hours of autonomy and supports fast charging: three and a half hours in just 15 minutes plugged into the socket.
Even tablets on the stage of IFA 2022, with the new Honor Pad 8: the first of the brand outside China. Leverage Magic UI 6.1 con Google Play Servicesto have all your apps on display on the 12-inch 2K screen, with 87% screen-to-body ratio.
Equipped with a 7250mAhyou can use it all day and more.
In the door of the future
Honor then announced several technologies during the session Gateway to the Future, where he looked beyond. The brand is investing heavily in Spatial Audio, AI e ARand he wants to do it even more.
In fact he announced Honor Talents with an invitation to users to create and share their own creations for the metaverse. As some artists have already done. In fact, Honor has announced a collaboration with ARLOOPAchallenging two artists like Yunuene e Timo Helgert to reimagine the Wasserschloss building located in Hamburg’s Speicherstadt, a UNESCO World Heritage Site. All using the power of augmented reality.
Honor also presented its solution of Spatial Audio, which allows you to produce 3D sound effects and which will help you immerse yourself in AR and VR experiences. The algorithm allows you to adjust the distance in order to hear the virtual sound sources as if they were distant from 15 centimeters to 10 meters from ours ears, to immerse yourself in the sound. A step not only visual but also audio in the metaverse.
The news of Honor a IFA 2022 there are many and most of them we will soon be able to see in Italy too. We will keep you posted.