BERLIN – On the occasion of the latest edition of IFA 2022 in Berlinthe consumer electronics fair that ended a few days ago, we got to do a chat with Tom Brown, SharkNinja president of UK and Europe. The American company, which has been in Europe for some time, has only recently arrived in the Italian market and this seemed an excellent opportunity to explore their tech offer.
After having seen the stand and the many devices on display, we had the opportunity to speak with Tom Brown to find out more about the company’s vision, its gaze towards Italy and the future and the opportunities it will be able to offer. .
L’intervista a Tom Brown a SharkNinja
Tom Brown a IFA 2022
After more than 20 years of experience in the technology sector, Tom Brown has only recently joined the European management of SharkNinja but his vision on the European market already seems clear. Shark is in fact a company born by and for the American public and over the years it has managed to earn its own place on the market by also creating important collaborations that have led to the birth of SharkNinja, SharkBeauty and NinjaFoodi.
At the SharkNinja stand, Tom Brown first of all praised the possibility of participating, after two and more years, in important events such as IFA 2022 in person. Here we were able to touch the devices with our hands and see them in action and Tom Brown assured us that the first impact with the SharkNinja devices is enough to win over new customers. In fact, in SharkNinja there is a policy that is particularly focused on the consumer and on what he wants and to find a solution to a specific problem. An example of this approach are the new electric broom models of the company that manages to eliminate the problem of hairs and hair trapped in the brush. For this reason the broom is equipped with a technology capable of eliminating the root problem.
Of the same philosophy is the new HairStyler that adapts to any type of hair. Tom told us that this way of thinking is inspired by the struggle between “villains and superheroes”Where the Villain, in this case is the hair and their problems and the superhero, the solution, the HairStyler of SharkNinja and if a device is not able to solve a problem it is simply not launched on the market.
Attention to the customer
During our pleasant conversation there was often talk ofattention to the customer and how some devices are designed specifically for a specific market and not for others. The difference mainly falls on the American and European markets, both characterized by different needs and tastes. The customers remain the most important part as, at the end of the fair, it is they (us) who show their trust with their money and by choosing the company every day.
SharkNinja in Italia
The conversation inevitably shifted to the arrival of SharkNinja in Italia and here too, the main focus of the company will be consumers. “By listening to Italian consumers we will be able to learn their needs, which products can work for them and bring to the market only what can be used. Not all the products we have will be available in Italy, we do not want to over-exhibit our offer which may not interest us and receive negative feedback for this. “, He confirmed Tom Brown.
This commendable choice still aims to receive feedback from consumers in order to further improve the products, subsequent versions and new technologies that will arrive. This philosophy made it SharkNinja leader in the sector in no time in many fields of consumer electronics. Even in England, where the cleaning and electric broom industry is dominated by DysonSharkNinja has achieved incredible results.
What awaits us in SharkNinja?
SharkNinja’s entry into Italy has yet to mesh but let us tell you that you can touch the products and also taste the fruits of their air fryer and other kitchen appliances gave us a very good impression. Soon, we will have the opportunity to try SharkNinja products thoroughly and tell you about them in the reviews here on our portal.