With an official announcement today, Dazn confirmed that it has acquired Eleven Group, a streaming platform specializing in sporting events. A maneuver that confirms Dazn’s intention to expand its sports catalog and approach new markets, such as the Asian one.
Eleven Group was founded in 2015 by Andrea Radrizzani, president of Leeds United. The platform operates in numerous countries around the world, holding television exclusives of various competitions globally. In Italy, for example, it has an agreement in place until 2025 with the Serie C basketball.
What does Dazn’s acquisition of Eleven Group mean?
The acquisition will bring numerous benefits to Dazn, who will thus obtain television rights to the major football leagues in Portugal and Belgium. The company could finally consolidate itself in Asia – where Eleven Group is very present – and expand its women’s football catalog.
Therefore, both territorial and catalog expansion, as underlined by Shay Segev, CEO of Daznwho commented on the acquisition as follows:
“This acquisition increases the scalability of our business. It is an important step towards solidifying our mission of becoming the leading global sports entertainment platform. Together we form the strongest and most credible management team in the industry. Dazn has invested in the development of a revolutionary digital sports platform, where fans can benefit from the entire offer of interactive sports entertainment ”.
Also Andrea Radrizzaniwho will now be executive director of Dazn stressed the importance of the agreement: “The merger will offer more opportunities as a group that continues to work to create a global destination for sports enthusiasts, which has been our mission since day one. “.