Interesting anticipation coming from a UK Apple Store, where a large volume of buyers is expected in the autumn / winter period next year. The reason? Perhaps the launch of the new series of iPhone 15which could arrive on the market in that window of time.
iPhone 15: An Apple Store Expects to Launch in the Fall of 2023
Employees at the Milton Keynes Apple Store have received a strange request: do not take holidays during the period between 15 September and 7 October 2023e between 2 December 2023 and the beginning of January 2024. Requests for leave during this “embargo” period will not be authorized by the store managers. Apparently, this strategy could be linked to the natural increase in the influx of shoppers to the store in the autumn period, when Apple is used to introduce new devices. But this time there seems to be something different.
Usually the Cupertino company asks its employees to do not take vacation in the period immediately preceding the launch of the new products, and then in the Christmas period. And he does it at short notice, through an internal communication app. This time, however, the request arrives about a year in advance, and is presented as a decision of the upper floors of the company. A way “to make sure we are better equipped for next year” during “moments of high intensity”, report the managers of the Apple Store. But what is so much concern about? Probably al launch of the new iPhone 15, which we are pretty sure the company has already planned. We can then start with a countdown if interested.