In the last few hours, Alberico Lissoni has been appointed as the new Managing Director of Sharp Consumer Electronics Italia
Sharp Corporation (click here for more about the company) is a global developer of innovative products and core technologies that play a key role in shaping the future of electronics. Sharp defines its corporate vision as “Changing the world with 8K technology, 5G and IoT”.
8K technology creates images that reveal a world beyond everyday reality and bring exciting new discoveries to life. IoT connects people and society through artificial intelligence and IoT technology. Being the source of countless innovations, through these ideas, Sharp will continue to revolutionize the world. Sharp Corporation has 47,941 employees worldwide (as of March 31, 2022) and has registered a consolidated annual turnover of 2,495,588 million yen for the fiscal year ending March 31, 2022.
Details on Alberigo Lissoni, new Managing Director of Sharp Consumer Electronics Italia
Sharp Consumer Electronics announces the appointment of Alberico Lissoni come new Managing Director Italy. In his new role, he will be tasked with strengthening the company’s presence in the local market and growing market share in the TV / Audio, E-mobility and Smart Appliances Solutions (SAS) segments. With thirty years of experience and more than 17 years of professional career in Sharp, Alberico Lissoni will work with specific objectives of growth and consolidation of the brand’s position locally, and beyond. In addition, he will also retain his role as European Sales Director per le Smart Appliances Solutions di Sharp Consumer Electronics Europe. While, in the past, he held the role of Marketing Director Consumer Goods for Sharp Electronics Italia and before that similar positions in LG Electronics Italia and Philips Italia.
Statements in this regard
Below are the first statements by Alberico Lissoni, the new Managing Director for Italy, regarding his appointment.
I am proud of the opportunity to return to work locally, and to be able to devote myself to the development of Sharp Consumer Electronics’ Italian strategy. Sharp, which recently celebrated its 110th anniversary globally, has great strengths that represent a basis for the relaunch of the brand and growth in the market: first and foremost the recognizability of the brand, the strong propensity for innovation and the established quality of the products,
declares Alberico Lissoni, Managing Director of Sharp Italia. Which then continues, stating that:
At a strategic level, I believe it is absolutely important to work to cement existing relationships with the most qualified retailers. In addition, build new ones, with the aim of expanding the presence of the brand on current markets, also entering new business areas.
The Sharp’s product range is vast, varied and becomes more and more unique from year to year. With the aim of realizing the “One Sharp” concept, Sharp uses the three main activities of the brand, Smart Life, 8K Ecosystem and ICT, in an integrated way. Lissoni’s work will be aimed precisely at pursuing this strategy, with the precise objective of supporting the company in opening up to the European market for all the segments in which it operates.
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