To celebrate the new version of the famous watch Tank Francaise, Cartier has partnered with Snapchatimagining a journey through time on the famous social network thanks to Portal Lens.
Snapchat and Cartier together thanks to augmented reality
Con Portal Lens it is possible to step back in time to 1917 and find yourself in Paris of the time, directly on the bridge Alexandre III. By moving the smartphone sideways, it is possible to discover the different versions of the watch, both in the male and female versions.
To know all the evolutions of the iconic Tank Française just click on the following periods: 1936, 1977, up to 2023. Finally, the new modern version of the French Tank appears last and, by framing your wrist with your smartphone, you can try it out thanks to the use of augmented reality.
The realistic finishes allow you to visually appreciate the smallest details of the new version of the watch. Launched in 1996, the Tank Française features a design in monoblock metal which Cartier is radicalising with this modern and elegant version.
“Over 250 million people interact with augmented reality on Snapchat every day. Our technology opens up creative possibilities never imagined before, making the luxury industry even more personal, accessible and practical. Cartier continues to push the limits of creativity and innovation, offering Snapchat users an immersive way to discover the different versions of its iconic watch and try it on their wrist, using augmented reality“said Geoffrey Perez, Head of Global Luxury di Snap Inc.
“Times change but elegance remains unchanged: this is what we have tried to express in an immersive way thanks to our partnership with Snap, which puts augmented reality at the service of discovering the new Tank Française”, echoed Arnaud Carrez, Senior Vice President and Chief Marketing Officer of Cartier.
Thanks to augmented reality, it will therefore be possible to wear not only an iconic watch, but above all try a design object made by one of the best known manufacturers of luxury jewelry and watches in the world.