Take Motorola’s telephony expertise over the past 30 years and mix it with the knowledge that helped Lenovo bring the ThinkPad to life, still among the world’s most loved business laptops. The result of this marriage is called ThinkPhone.
What is the ThinkPhone?
Motorola and Lenovo have created something that hasn’t actually been there until now.
Let’s try to explain better.
The ThinkPhone is a smartphone designed for business.
And this is the fundamental difference compared to the rest of the market.
In fact, we are not dealing with a product that was created for private individuals and is adapted for business use, here the opposite occurs.
We have a terminal that has been conceived and designed to meet the needs of companies and professionals and which, if desired, can also be purchased by individuals at the price of €999.90.
The ThinkPhone, announced at CES and now also available in Italy, wants to offer companies a mobile experience characterized by the quality and reliability of all Lenovo Think branded devices. This translates into a full suite of security and support features backed by ThinkShield, a security platform that offers hardware and software features and specific processes that ensure maximum device security.
On board then we find Moto Secure, the application that acts as a hub for security and privacy related items, and the Moto KeySafe, a separate processor that supports the Snapdragon 8+ Gen 1 and which adds an additional layer of security to better protect the most sensitive data.
Great attention also towards the productivitywith Motorola working with partners like Microsoft to make it easy for users to get things done with, for example, apps like Microsoft 365, Outlook and Teams.
But the ThinkPhone has much more to offer: un display pOLED da 6,6″ with FullHD+ resolution, a 5.000 mAh which promises up to 36 hours of battery life and a photographic sector that includes a 50 MP Ultra Pixel sensor to have good shots in any situation.
Support, services and safety: what does it mean to choose a ThinkPhone?
Antonio La Rosa, Head of Sales and Marketing of Motorola Italy
Why should a company choose the ThinkPhone over any other device?
“First of all because it is the first Lenovo-branded phone, developed by Motorola, which integrates a whole series of security suites and solutions which were initially developed for the PC world and today borrowed for the mobile world. – he explains Antonio La RosaHead of Sales and Marketing of Motorola Italia – In addition we have reliability and robustnesslinked to the materials used and the internal characteristics, which make it perfect for the B2B world.”
Aircraft grade aluminum, aramid fiber e Gorilla Glass Diet: these are the elements referred to by La Rosa, elements that allow the ThinkPhone to meet the highest military standards. In addition we find the IP68 certification for resistance to dust, dirt, sand and shallow immersion.
However, danger is always around the corner and accidents happen to everyone. So let’s assume that something happens to the ThinkPhone. What do I do?
“L’assistance of these devices is based on the same center that we use for the consumer world as a basic guarantee after which it is possible to purchase a whole series of packages, which are called Moto Care is Moto Care Premium, which go both to extend the guarantee, reaching up to 3/4 years on some customizations, and to integrate it with even faster and more punctual services. Suffice it to say that there is also a version that provides even accidental damagethe famous Kasko to be clear, and the possibility of going to specific projects and enterprise customers customize the warranty extension with even dedicated contact figures. This normally happens for customers who have thousands of devices and who consequently need to have a single point of contact to open calls and to manage any quick replacements of phones which are then repaired at different times“, La Rosa tells us .
However, this smartphone has another ace up its sleeve: “Lenovo has developed both the security suite and the integration tools with the PC world which are a very important asset of our proposal.”
In fact, the newcomer can count on a customized version of Ready ForMotorola’s software that allows computers to communicate with smartphones.
What does “custom” mean?
Today Ready For can be installed on any Windows PC and allows, among other things, to use your smartphone as a webcam, access the files you have on your smartphone on the fly and control the apps you have installed on your mobile device.
With ThinkPhones and ThinkPads you can now do it all…better.
Indeed both can count on extreme optimization which practically eliminates latency and makes the user experience extremely simple and comfortable.
But this is only the beginning: in the future, Motorola and Lenovo will add other exclusive features for the ThinkPhone-ThinkPad combination.
Can individuals and professionals buy it anyway?
We talked above all about companies and yet if we go to the Motorola website, the ThinkPhone is there and it can be purchased. From everyone.
This means if they are a private individual or a professional with a VAT number who cares about safety, I can still buy this terminal.
But is it worth it?
Or rather, do I lose something compared to a more or less large company?
Something of course changes. Just think of the price: €999.90 is the VAT cost of the product, a cost that will be different for large companies that buy thousands instead of one.
And the assistance?
“Warranty extensions can be purchased both on the motorola.it website and through our network of certified partners and distributors therefore, if you wish, the warranty extension code can also be purchased for a single piece, which enables me to receive a “premium” and non-standard service. However, consider that the standard warranty, net of repair management times, already provides collection at the customer’s home and delivery to the customer’s home, paid entirely by Motorola. – specifies the Head of Sales and Marketing of Motorola Italia – Or, if the customer prefers, he can go and deliver it with the label that is sent electronically to one of the 14,000 post offices in Italy. With the warranty extension, in addition to extending the warranty date, individuals and professionals can also have Kasko coverage. Among other things, the extended warranty has no deductible of any kind.”
Where do I buy the ThinkPhone?
These aspects, combined with the refinement of the materials and the involvement of Lenovo, have allowed the ThinkPhone to gather a lot of acclaim even among end consumers.
Will we see it in stores too? Not exactly.
To date the device can be purchased on motorola.it, from the company’s certified partners and distributors and through some telephone operators.
You won’t find it instead in the big consumer electronics chains, and there’s a reason, which actually brings us back to square one: the Thinkphone was born as a B2B smartphone, as forerunner of a complex strategy that wants B2B to be at the center of Motorola’s growth in Italy and Europe. This means that it is essential for the company to protect its business partners and its distributors to allow them to offer business customers the best possible price at all times, without having to worry about fluctuations in the normal retail market.
It is not a closure towards private individuals – for them, as anticipated, there is the official website and the operators – but a shrewdness dictated by the target of this specific product and by the desire to show the world that Motorola has what it takes to meet the needs of small, medium and large businesses.