Samsung Electronics Italia announced the appointment of Emanuele Of Long head of the Marketing Communication & Media division. The manager, who will report directly to the President Show Kimwill have the task of defining, managing and implementing the company’s marketing plans and communication strategies for the Marcom, Crm digital marketing and media areas, in line with the company’s strategic plans.
The goal is to further strengthen the brand positioning to interact with a younger target, Millenials and Generation Z, finding new opportunities and touchpoints and confirming the role of innovative and dynamic leader.
Emanuele De Longhi in Samsung
De Longhi, born in Milan in 1977 and graduated in Economics, continues his professional career in Samsung Electronics Italia, which he joined in 2007.
Within the Home Appliance division, he has held roles of increasing importance, both in the commercial and marketing fields, including that of Head of Home Appliance Marketing since 2017.
Previously he worked in Gfk Marketing Services Italia as Account Executive.
Meanwhile, just in the last few hours, Samsung Electronics has announced the departure of the Self-Repair program in Europe.