On 26 and 27 July the city of Milan was overwhelmed by an incredible event. The The Weeknd concert at the Snai La Maura racecourse has been at the center of city life these days (and of the Instagram Stories of its inhabitants) with tens of thousands of young people flocked to witness the extraordinary performance of the Canadian artist. And this stage, like the many others of theAfter Hours Til Dawn Global Tourhad special help from Binance to make the experience even more special.
The Weeknd concert, beyond the stage to the Metaverse
What went on stage in Milan these evenings was undoubtedly an extraordinary show. Two hours of incredible performances, a show full of special effects and lights, choreographies studied down to the smallest detail and an exceptionally impactful scenography. But above all an artist capable of creating a unique connection with his audience to whom he has given unforgettable moments. Is that they will be even easier to remember thanks to Binance.
This is in fact the first global tour that integrates Web3 technology, further expanding the concept of live. Each of the spectators who flocked to the racecourse will in fact have the opportunity to collect a Souvenir NFT: digital tokens that can offer access to VIP experiences and signed merchandise related to The Weeknd. Without forgetting that it will become a real souvenir ticket 2.0, if not 3.0.
Plus, going to the site EnterTheDimension.comfans will be able to find out all about The Weeknd and engage in interactive activities in the Metaverse, including treasure hunts and challenges, to be able to get tickets to another concert or other exclusive merchandise. All while it is developing an exclusive collection of NFT dedicated to this tour. A concept that will certainly interest music enthusiasts and beyond.
Lorenzo CaponeHead of Marketing and Business Development of Binance Italy, commented:
“We are very happy that this collaboration with The Weeknd has also arrived in Italy and allows us to
help introduce Web3 to its fans locally and beyond. Our industry is closely linked to the concept of community and we believe this partnership perfectly embodies this, including the philanthropic aspect through our platform“.
For more information about Binanceplease visit the company’s official website.