Meta is launching the web browser version of Threads, its competitor service to X, formerly known as Twitter. The company announced it at the end of last week, arousing the interest of those who are already using the new platform: now you can also follow the threads on your computer.
Meta is launching the browser version of Threads
Since the launch of Threads, one of the most frequent complaints was the lack of a web version. Being able to access the platform also via browser, without having to rely exclusively on the mobile app, becomes a great convenience. Especially for social media managers and influencers, who can manage their accounts more easily.
Mark Zuckerberg, CEO of Meta, announced that the web version of Threads would be on its way. But the Wall Street Journal reports that plans could still undergo changes. On social media, the head of Instagram Adam Mosseri said the engineering team has been “using a release internally for a week or two. He still needs work before opening it to everyone, though… ”.
Meta launched Threads about a month and a half ago like a sort of Twitter clone, featuring a simple and bare interface. Despite its young age in the social media landscape, the service has quickly exceeded 100 million users, attracting celebrities and brands. However, the platform faced several gaps in terms of functionality, which Meta has been trying to fill gradually.
The launch of the web version of Threads could open up new opportunities for the company. Users who prefer surf social media via browser they may find the idea of accessing Threads over the web more appealing. Especially if it was one of the features that kept them still attached to Twitter (indeed, X).