TikTok will make dance discover to a new audience, by presenting OnDance 2023the prestigious review dedicated to dance conceived and directed by the étoile Roberto Bolle. This collaboration will allow many other dance lovers to discover the event, one vertical video at a time.
OnDance 2023, quality dance arrives on TikTok
The hashtag #danza e #classic dance have accumulated respectively over 5 billion and 417 million views on TikTok. These videos range from amateur interpretations to professional performances, from tutorials to moments of daily life of the dancers.
Among the creators of TikTok there are names like Eleonora Abbagnato, Leticia Stock, Antonio Manganiello, Vanessa Gherbavaz and internationally renowned companies. TikTok has also provided a showcase for up-and-coming dancers, allowing them to showcase their choreography, artistry, and originality to new audiences. For example, Lorenzo Azzolini, known as Lorenzo Brock on TikTok, will lead a Hip Hop class as part of OnDance2023 on September 9th.
Salvatore Di Mari, Head of Operations TikTok Italy, explains: “Dancing on TikTok goes beyond the boundaries of the platform: a cultural marker rather than a passing trend. The unique language of movements that characterizes this form of creativity has transformed dance into a participatory experience. TikTok has become an infinite stage that welcomes the largest company in the world: people of all generations, cultures and backgrounds, amateurs and professionals, united by a passion for dance in all its expressions”.
A new audience for the review
The “Dance and Media” event will allow professionals like Lorenzo to discuss the relationship between media and dance. The partnership between TikTok and OnDance2023 promises to bring dance to an even wider audience and to continue celebrating the art of dance in all its forms.
Roberto Bolle, creator and artistic director of OnDance, comments: “Dance is a universal heritage of humanity because it dialogues with our deepest essence. You just have to have the opportunity to get to know her, to approach her. I believe that every tool, every medium is useful and art is a good that is not lost with sharing, but that it is precisely with sharing that it is nourished, finds new life, regenerates itself. This of OnDance will be a special edition, particularly “open” and visionary. Its live nature will be enhanced by television and for the first time we will also have a series of initiatives designed specifically for TikTok which I am particularly happy about. I’m sure that the beauty and educational values of dance can be good content that can fascinate your young followers. And then I discovered that there are millions of memes and #s about me here, it’s about time I proposed some of them myself!”.
Find more information about OnDance on the official website.