After Disney+ and Netflix, too Amazon is planning to introduce a ad-supported plan for Prime Video. In other words, users will be able to sign up for a monthly subscription without increases, but they will have to agree to watch advertisements while watching their favorite programs.
Amazon Prime Video, a plan with advertising for streaming arrives
This new ad-supported service will first arrive in the United States, United Kingdom, Germany and Canada in early 2024. Thereafter, it will expand into France, Italy, Spain, Mexico and Australia during the year.
More than a saving, however, advertising appears to be a way to avoid an increase. For example, in the United Statesusers who wish to continue enjoying Amazon Prime Video without advertising will be able to do so, but at a additional cost of $2.99 per month (in addition to the current $14.99 subscription).
In other words, to continue enjoying Prime Video ad-free as you do now, US users will have to shell out a extra monthly of $2.99.
Although the details are specific to the Italian market, an increase similar to what Disney has done is expected. Starting in November, Disney+ will increase the price of its 4K plan by €2.99 compared to the current cost, to introduce a plan with advertising at a lower cost.
However, it must be considered that the Italian subscription costs much less than the American one. So it is necessary to understand whether the increase will be in absolute value or in percentage. Furthermore, the fact that it is also linked to purchases on Amazon and other services makes it more difficult to make predictions.
In all likelihood, we will find out the details later. We will keep you posted.