Mark Zuckerberg, CEO of Facebook and Instagram, declared the presence of nearly 100 million monthly active users on the app Threads. The numbers were presented during its third quarter 2023 financial results, resulting in Meta experiencing a significantly larger revenue increase compared to the previous year.
The success of the Threads app
Threads is the Instagram app that is similar to X (formerly Twitter) in the way the feed is structured, but uses Instagram’s design for user accounts. It had already been launched in 2019 and then withdrawn.
The app of Meta it is having great success, reaching 100 million monthly active users. It appears to be closely related to Instagram, also because an Instagram account is essential to sign up.
For a few days now, Zuckerberg has ensured that Threads posts are shown in the Facebook feed. This news, however, did not excite many users.
Second Susan Lee, Chief Financial Officer of Meta, Threads is “a long-term opportunity.” And not only that: Adam Mosseri hopes it can arrive in Europe soon, since it is not yet available because it does not comply with the Digital Markets Act.
The Digital Markets Act, what it is
We mentioned the Digital Markets Act and it is right to remember what we are talking about. The DMA (Digital Markets Act), a European directive published in the Official Journal of the EU, has entered into force. Its effective application will take place in six months, starting from May 2, 2023.
This is a “regulation on digital markets”, i.e. a concrete barrier to any unfair conduct by the giants of the Web. With the entry into force of the Digital Markets Act they could incur fines of up to 10% of the total annual global turnover.
The Digital Markets Act follows a similar measure, the Digital Services Act, by a few months, which came into force last July. According to which, in short, what is illegal offline is also illegal online. The two measures together, DMA and DSA, make up the Digital Services Package.
The Digital Markets Act renames Big Tech “gatekeepers”, or “guardians”, “guardians”. Because in fact they are the ones who in a certain sense regulate access to the Internet for millions of private and corporate users.