Alexathe very popular voice assistant from the brand Amazonentered the homes of Italians in 2018, and since then it has not stopped surprising and helping its users with its multiple features.
From news to weather, from music to recipes, from smart home to entertainment, Alexa is able to satisfy everyone’s needs and curiosities, involving the five senses. Let’s see what the numbers are that testify to her success in our country, based on 28 billion interactions recorded in just 5 years.
The numbers of Amazon Alexa in Italy in 2023
This year alone, they went further 45 million interactions to find out the latest news and over 192 million to find out the weather. Important numbers also for interactions with devices equipped with a screen (such as Echo Show and Fire TV). These features are highly appreciated by Italians, who have generated 23% of interactions in the last 12 monthsfor a total of 300 million interactions for viewing video content.
Alexa is also a precious ally in managing the smart home, allowing you to control and regulate thousands of compatible devices (from cameras to lights, thermostats and smart sockets). These features are particularly loved by users in Italy, who have generated well in the last 12 months alone 2.5 billion interactions. Of these 635 million precisely to control lights, thermostats and smart sockets.
15 million recipes suggested and 1.3 billion songs played
Are approximately 15 million recipes that users asked Alexa this year. We range from the most typical of the Italian tradition, such as spaghetti carbonara or tiramisu, to the exotic and original ones, such as Cantonese rice or flour tortillas.
The hours of music streamed via Alexa over these 5 years amount to more than that 1.3 billion. The ranking of the most requested songs of 2023 sees it in first place Mr. Rain’s Superheroesfollowed by Two Lives by Marco Mengoni, Mon Amour by Annalisa, Lazza’s ash e Italodisco by The Kolors.
In addition to entertainment, however, Amazon’s Alexa can also help simplify task management. With Alexa you can set timers, alarms and reminders simply by using your voice. These features are highly appreciated by Italians, who have set them further 1.4 billion in the last 12 months. Furthermore, you can also create lists, such as shopping lists or to-do lists, and delete or add items to them. The Italians have created some well 54 million in 2023.
Finally, a sweet note: Italian users have said “Alexa, I love you” over 8 million times this year.