Apple announced the introduction of the “contingent price” on theApp Store, which allows developers new possibilities to make discounts on their applications. The news will arrive in the “next months”.
Apple brings “contingent pricing” to the App Store, for discounts and bundles
The objective of this innovation is to offer developers a tool that allows them to increase their loyal user base and strengthen their competitiveness on the market. As reported by Apple, this feature aims to “attract and retain subscribers“. And to redefine competition within the App Store and incentivize user loyalty.
The concept of “contingent prices” it is based on collaboration between different developers or companies. Apple does not provide specific examples, but explains that this mechanism could allow, for example, to a smaller app to offer discounted rates to customers subscribing to a larger app. Thus creating a synergistic relationship of mutual benefit.
The contingent pricing dynamic could also serve companies that own multiple applications by offering it to users discounts or benefits if you already subscribe to other apps of the same company or of the competition.
The post published by Apple on the developer site suggests that this feature could be applied to subscriptions from one or more different developersthus opening up multiple possibilities for collaboration and integration between different platforms.
Developers will be able to leverage this solution for new business possibilities. And we users, for discounts and bundles that save a little.