Ranging from green energy solutions to automotive, Panasonic brought many new features to CES 2024. But perhaps the most important news for the brand comes from the world of TVs, with the announcement not only of new OLED products, but also of a strong partnership with Amazon for the Fire TV operating system and to integrate Alexa and the smart home. And then news for photography enthusiasts with Lumix, personal care products and more.
Panasonic at CES 2024: OLED TV with Fire TV and more
Panasonic began the conference by talking about sustainable technologies, demonstrating its commitment to Panasonic Green Impact. He discussed new solutions to reduce emissions and material waste. But it has also implemented the new particularly sustainable “Kinari” material, with which it built the stands at CES in Las Vegas and which it will continue to use during the fairs.
During the conference, Panasonic repeatedly underlined its attention tocircular economy. The company has highlighted its commitment to sustainability by implementing recycled materials in different products and increasing production in factories a zero carbon emissions. This circular approach is also reflected in televisions and audio equipment, which are designed to have long duration and be easily reusable and recyclable.
CES 2024 was a fascinating stage for Panasonic Automotivewhich announced its own High-Performance Computing (HPC) system called NeuronTM. It is needed to have a “software defined” vehicle to find cutting-edge solutions for car manufacturers. Such as advanced audio solutions for luxury cars, in collaboration with leading companies such as Klipschwith the new 2025 QX80 audio system.
The new OLED TVs with Fire TV
Akira Toyoshima, global head of entertainment solutions at Panasonic, explained how the company signed a partnership con Amazon and his system Fire TV. Thanks to the integration of Fire TV in Panasonic TVsconsumers will benefit from using Alexa to access a wide range of content from different streaming platforms, as well as simplifying interaction with thesmart ecosystem. This collaboration ensures a seamless experience between Panasonic’s quality hardware and Fire TV’s advanced software.
The Panasonic Z95A and Z93A OLED TVs debut at CES 2024
Panasonic presented two new flagship models at CES 2024 You are on TV: il Z95A in the 65″ and 55″ sizes, and the Z93A 77″. Both with the integration of Fire TV. This allows you to offer streaming services, live channels, apps and suggestions within one personalized home screen.
But the high-level control of video and audio that Panasonic offers users cannot be missed. The system Dolby Vision IQTM Precision ensures optimized images and excellent brightness, while the system 360° Soundscape Pro by Technics offers immersive 3D surround sound. Gamers will be happy with the update speed of 144Hzfor a exceptional reactivity and smoother vision. And you will also play better thanks to the processor HCX Pro AI MK II and to the HDMI 2.1 standard with High Frame Rate and VRR up to 144 Hz. Panasonic has also implemented many advanced functions in the proprietary operating system such as Penta Tuner.
Thanks to the compatibility with Alexa e Apple Home e AirPlaythe Z95A and Z93A TVs become central for the management of the systems smart home. When not used to watch content, these televisions transform into dynamic displays thanks to Fire TV Ambient Experience.
Personal care news: from Palm Shaver to the kitchen
But not just entertainment: Panasonic also presented new personal care products. The Palm Shaver it is a razor so compact that it fits in the palm of your hand, ideal for travel and with attention toeco-sustainability also evident in the use of materials, such as Nagori, created using marine minerals.
But sustainability is also seen in the fact that it is a multishaver, capable of combining different hair removal functions in a single device. This not only makes life easier for consumers, but also reduces the 66% consumption of materials compared to using separate products for each need. And this year Panasonic also adds accessories for facial skin exfoliation, pedicure and much more.
The focus on sustainable innovation is not limited to personal care devices but also extends to the culinary sector. Collaboration with Fresco has brought the integration of smart technologies into Panasonic microwave ovens, allowing you to manage ingredients, preparations and cooking through a jointly developed application. The presence of a AI assistant customizable for allergies, intolerances and food preferences makes it easy to adapt recipes. In this world, cooking is simple and healthier.
Panasonic at CES 2024: Lumix’s photographic news
In the field of photography and video, Lumix, Panasonic’s brand dedicated to photographers and videomakers, continues to maintain an open and collaborative approach. Partnerships with DJI e SanDisk highlight the commitment to simplifying the lives of creatives by offering integrated and cutting-edge solutions.
The new hardware is the new LUMIX S 100mm F2.8 MACRO lens (S-E100), an innovative product based on the standard L-Mount attachment system. This new addition to the series offers unique features that make it the smaller and lighter medium telephoto macro lens in the world with a fixed focal length, weighing only approximately 298 grams.
In addition to the ability to capture images in life-size close-upthis goal stands out in the realization of unique portraitstaking advantage of its large aperture to obtain sharp images with a bokeh effect.
The Panasonic team let us know that the new S-E100 will be available on the Italian market starting from the end of January, with a suggested retail price of €1099.99.
These are the main innovations that Panasonic announced in its inaugural conference, which we will explore and learn more about over the next few days here in Las Vegas. We will keep you posted.
