Disney announced an ambitious investment of 1.5 billion dollars in Epic Gamesthe manufacturer of Fortnite. The two companies want to create an unprecedented “universe of games and entertainment” in the coming years. And it is Disney’s largest investment in the world of video games ever.
Disney invests $1.5 billion in Epic Games
Il CEO of Disney, Bob Igershared the excitement on the company’s website, calling the partnership the company’s “biggest entry ever Disney in the world of games.” The new entertainment universe will allow players to “play, watch, shop and interact“ with the contents of Disney, Pixar, Marvel, Star Wars, Avatar and more. This will be made possible thanks to the use ofUnreal Engine Of Epictechnology widely used to create digital content — not just video games.
This isn’t the first time Disney and Epic have worked together. Currently, Disney employs theUnreal Engine for the production of films, video games and content used in theme parks Disney all over the world. Previous collaboration with Epic Games has already brought characters Marvel, Tron e Star Wars are Fortnite.
Both companies are working on a “persistent, open and interoperable ecosystem“ which will unite communities Disney e Fortnitesaid the CEO of Epic Games, Tim Sweeney. Which underlines how Disney was one of the first companies to believe in Fortnite. A collaboration that nevertheless expands, creating a digital universe dedicated to Disney products.
The evaluation of Epic Games after the investment of Disney was not revealed, but as Engadget points out, the Chinese company Tencent currently holds 40% of Epic GamesWhile Sony owns just over 5%.
At the moment we don’t know what projects will come as a result of this partnership. To date, Disney aims to sell licenses of your characters to various software houses to create video games. A very profitable (and not very risky) practice for Disney, which will probably continue to do so. But it could use the partnership with Epic for other types of projects. We will keep you posted.
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The Walt Disney Company