SharkNinjaa leading company in the household appliances sector, presented its latest innovations (which include 20 new products) on the occasion of its first EMEA Forum. The event demonstrated the company’s growth and ambitions in the area, where it recorded a 80% increase in sales in the third quarter of last year.
“At SharkNinja, our greatest strength is relentless commitment; we strive to be a consumer problem-solving machine that uses unmatched consumer insights and global innovation to build products that address problems others don’t see or can’t solve, positively impacting people’s lives,” he said. declared Tom Brown, President of SharkNinja for EMEA. “Europe and the Middle East are some of the most interesting markets in the world. We’ve already seen dramatically increasing demand and growth, but we’re only just getting started. The new products and categories we are launching today will drive our growth as we invest in and build our business in EMEA in 2024 and beyond.”
A first look at the new SharkNinja products
This year, SharkNinja will debut in Europe with two new categories that respond to consumer demand to live better outdoors: the air treatment eh refrigerator. The new fan Shark FlexBreeze and the range Ninja FrostVault Cooler these are the products that will inaugurate these categories, promising to offer comfort and freshness in every situation.
New products also for already consolidated categories, such as air purification and air fryers. The new air purifiers NeverChange they are designed to save consumers time and money, thanks to technology that eliminates the need to change filters. Plus the new ones Double vertical drawer air fryers allow to cook double the food in less space, making cooking easier and faster.
Seven new products are also arriving for home cleaning, robots, wet&dry and hair care. Among these, the Robot Shark Matrixwhich combines suction and sonic cleaning, lo Shark StainStriker portable stain removerwhich removes stains and odors in an instant, and the brush and Shark SmoothStyle straightening combwhich shapes and straightens hair with the heated comb.
Finally, SharkNinja confirmed 13 new products for cooking and leisure. Among the new features, there are:
- Electric Barbecue e Affumicatore Ninja Woodfire Pro Connect XL
- Probe digital Ninja PROCHEF, which simplifies cooking and guarantees perfect results
- Ninja CREAMi DELUXE ice cream makerwith four new functions for preparing ice cream and desserts
- The range of cookware Ninja Ceramic Cookware
