BARCELONA – 20 years of Oppo. And it’s just the beginning.
Not only in China but also in Europe, with CEO Bingo Liu confirming his intention to keep the company’s presence alive in the Old Continent as well.
“Europe has always been fundamental for Oppo“, he has declared Bingo Liu, CEO of OPPO Europe. “Our mission is to offer the best products to European users and to be a reliable partner for the long term. With the reaching a cross patent licensing agreement with Nokia and the formation of a strategic alliance with the Telefónica group, we reiterate our commitment to grow and prosper in this market.”
Seven years of success in Europe
Bingo Liu, CEO of Oppo
Since 2018, the year of the launch of the Find X series, Oppo has achieved a key role in the European consumer electronics and 5G markets. The brand has built a strong user base thanks to innovative products, prestigious collaborations with events such as Wimbledon and the UEFA Champions League and a constant attention to the needs of local consumers.
All this has allowed the company to achieve an interesting market share, which it will try to strengthen with the arrival of new products, from the recent Reno 11 F to the new top of the range.
Bingo Liu has indeed confirmed chand the company’s products will once again be widely available throughout Europe, satisfying the growing demand for innovative smartphones with advanced features, especially on the photographic front.
The dawn of AI smartphones
E artificial intelligence? Obviously she won’t be missed.
AI has long been a central area of investment and development for Oppo which has already presented its first self-trained generative artificial intelligence model, AndesGPT, capable of improving dialogue, customization and collaboration between cloud and device.
Plus the company has already filed over 3,160 global patents related to artificial intelligenceee inaugurated his OPPO AI Center, a new center designed to better focus the company’s resources on AI research and development and to promote the exploration of cutting-edge, user-oriented technologies and applications, with the aim of bringing the benefits of intelligence artificial at all.
What will all this mean for consumers?
By 2024, products launching in Europe will be equipped with advanced generative AI capabilities, including the innovative function Oppo AI Eraser, to remove unwanted elements from photos, and much more.
“Next-generation AI smartphones will represent the third major phase of transformation of the mobile industry. In the era of AI smartphones, both the mobile industry and user experience will undergo revolutionary changes,” he said Pete Lau, Chief Product Officer of OPPO. “Oppo is committed to becoming a collaborator and enabler of AI-powered smartphones.”
Oppo at MWC 2024 together with AlpsenTek and Qualcomm
Why collaborator? Because working alone is not enough.
A mature AI ecosystem requires open collaboration across the industry.
And so to MWC 2024 Oppo has teamed up with vision and motion sensor startup AlpsenTek and Qualcomm to present the trio’s collaborative developments in using hybrid vision sensing technologies with the new algorithm AI Motion.
Developed under the guidance of the Shenzhen company, AI Motion is capable of image deblurring and high frame rate image interpolation for the use of high-speed cameras based on a combination of traditional RBG image and EVS (event vision sensing) motion data. Using AI Motion, smartphones offer advanced solutions to solve the problem of blurring images and photos, enabling slow motion video capture at 960 fps in 4K resolution. Using EVS data to precisely align moving objects between frames improves both dynamic range and resolution. This technological integration opens up exciting possibilities in image and video capture, elevating the potential for creative content creation.
