Lo smartphone is an essential tool during the holidays as confirmed by the results of a recent one Motorola investigation who interviewed a sample of Italians between 15 and 40 years old. The studio goes to photograph the way you use your smartphone during the holidays.
The results of the Motorola study on the use of the smartphone on vacation
According to what emerged from the survey, 13 million young people use their smartphone every day to send text messages and 9 million to send voice, main via WhatsApp which confirms the most used app in all age groups (with 95% of users using it).
Motorola’s investigation confirms that it is also often used on smartphones Instagram, in particular by female users (74.4% against 67.7%). Also used a lot Facebook (55%) e Telegram (40%). It should be noted that Facebook is confirmed to be a social network mainly populated by over 30s while Instagram seems to be less dependent on age. TikTokon the other hand, it is three times more widespread among the under 20s than the thirty-year-olds.
During the holidaysfurthermore, the smartphone becomes essential as evidenced by the Motorola investigation. The 67% of users confirm that they are using it to take advantage of themaps app and the 55% points out that guarda video in streaming. Gen Z makes a lot of use of the smartphone also to communicate via messages (78%) and often also via audio (57%). Online payments are also widespread, exploited by 51% of the sample.
The gamingin particular between 21 and 30 years (36%) while Millennials love to book and review restaurants, hotels and places they visit. Note that for the 30% of users the smartphone continues to be a usual work tool even on vacation.