Amazon today announced that the first day of Prime Day 2023July 11 was the day with the highest number of sales in its history. The two-day Amazon Prime shopping event this week saw the purchase of over 375 million products worldwide, about $2.5 billion in savings from millions of deals on Amazon.
Mind-boggling figures that make the 2023 edition the largest Prime Day event ever.
The numbers of Prime Day 2023
The most requested product categories have been there Home, Fashion e Beauty, while the most popular offers were those on Fire TV Stick 4k, Testine Oral-B Precision Clean e Caffe Borbone Espresso Blue Blend.
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The most purchased products on offer
If we exclude Amazon-branded products (therefore Echo and Fire TV devices), the offers most appreciated by Prime subscribers were those on the following products:
- Oral-B Precision Clean Electric Toothbrush Heads
- Caffè Borbone Espresso Blue Blend
- Time Classic pocket handkerchiefs
- Supradyn Magnesium and Potassium Multivitamin Supplement
- Autan Active Protection Vapo Bipack
- Scottonelle Soft and Quilted Toilet Paper
- Finish Powergel Dishwasher Detergent with Lemon
- Swiffer Dust Catcher Cloths
“The first day of Prime Day was the biggest day of sales in Amazon history, and Amazon Prime customers saved more than any other Prime Day event this year,” he said. Doug Herrington, CEO di Amazon Stores. “Prime is an incredible service and we are proud to offer added value to customers through exclusive deal events like Prime Day. Thanks to our Amazon Prime customers for continuing to shop on our site and to our employees and sales partners around the world. the world who delivered to customers this Prime Day“.