Adobe announced the global extension of Firefly, the family of generative AI templates for creativity from Adobe. This is to support text messages in 103 languages, allowing users from all over the world to generate images and text effects using their native language in the standalone Firefly web service. The service will also be localized in 20 languages and versions in French, German, Japanese, Spanish and Brazilian Portuguese are available now.
Adobe Firefly expands and becomes within the reach of many more users
The announcement expands Firefly’s reach to millions of new users, at all experience levels. Allowing them to generate safe content for commercial use. Users have already generated over 1 billion assets on the Firefly website and in Photoshop. Making these two beta releases among the most successful in Adobe’s history.
For over a decade, Adobe has been purposefully developing AI innovations to transform its industry-leading creative tools. Powering everything from initial exploration to concept and production. The company has continued its creator-centric approach with Firefly as a creative co-pilot.
Since its launch in March, Firefly has been integrated into Photoshop, Express e Illustrator. Thus helping users to supercharge their creativity, eliminating the barriers between imagination and the blank page and bringing even more accuracy, power, speed and ease directly into Creative Cloud applications and workflows.
What Adobe Firefly provides
- Firefly for Enterprise. Firefly for Enterprise was designed to be commercially secure. Adobe is planning to enable companies to custom train Firefly with their own brand resources. Generating content in line with their style and language. Firefly for Enterprise responds to the growing demand for digital content at scale and helps companies simplify and accelerate content creation while optimizing costs. The new enterprise-wide offering allows every employee in an organization to use Firefly to generate beautiful content. To be on-brand and ready to share, they can be edited seamlessly in Express or Creative Cloud.
- Transparency for digital content. As generative AI becomes more prevalent in daily life, people deserve to know whether the content they are enjoying was generated or modified by AI. Firefly content is trained on a unique dataset and automatically tagged with Content Credentials. Thus ensuring transparency and trust for digital content. Content Credentials are a free and open-source technology that acts as a digital “information label” and can show information such as the name, date and tools used to create an image, as well as any changes made to the image itself. They remain associated with content wherever it is used, posted or stored, enabling proper attribution and helping people make informed decisions about digital content.
Adobe and its approach to Artificial Intelligence
Adobe is making the world more creative, productive, and personalized by using artificial intelligence as a copilot to amplify human ingenuity. For over a decade, Adobe has delivered hundreds of smart features in Creative Cloud, Document Cloud ed Experience Cloud enabling customers to create, work and collaborate more efficiently.