Amazon Alexa announced a valuable partnership with theUNICEFsupporting the campaign “Adopt a Pigot” to raise funds for UNICEF programs. An initiative to fight child malnutrition and ensure the survival, protection and development of every boy and girl, especially the most vulnerable ones. This summer, just ask Alexa to adopt a Pigotta.
Amazon Alexa with UNICEF for “Adopt a Pigotta”
The Pigotta of UNICEF is one rag doll handmade by the volunteers of the organization, a symbol of solidarity and love towards children all over the world. This summer, thanks to the integration with Alexa, all enabled devices will be able to adopt the Pigotta through a simple voice command. Just say “Alexa, buy the UNICEF doll” to add it to the cart e donate 20 euros to support UNICEF in the fight against malnutrition.
On July 20, Alexa will remind users in Italy of the possibility of buy the famous Pigotta through a voice command. And it tells the story of Pigotta, explaining to users the special meaning of this unique and unrepeatable doll. Who in over 20 years has helped save the lives of over 3 million boys and girls around the world. Just ask: “Alexa, tell me the story of Pigotta” e “Alexa, do you know what Pigotta is?”.
Concrete help
Giacomo Costantini, Amazon Alexa Business Development Manager, he explains: “This year, through Alexa, we are supporting UNICEF Italy’s commitment to promoting a small gesture of solidarity which however brings great value and helps to defend children’s rights. Through the support of the ‘Adopt a Pigotta’ campaign, we want to make as many users as possible in Italy aware of UNICEF’s mission and make them aware of adopting the Pigotta – a symbol of solidarity in the fight against child malnutrition – with the simple use of the voice”.
Paolo Rozera, Director General of UNICEF Italy, comments: “We thank Amazon Alexa for having decided to side with UNICEF and support our programs to fight against child malnutrition through the Pigotta initiative. Millions of children around the world need our support to survive and thrive. Adopting a Pigotta means helping to nurture a virtuous circle of love and solidarity that unites those who make it, those who buy it and the children who will receive help in this way.”