Amazon presents “Ask a friend”, the new feature available within the Amazon shopping app thanks to which customers have the opportunity to ask friends and family for advice in real time during their purchases. This new experience allows you to request, view and manage product suggestions and preferences from your friends quickly and easily.
Ask a friend, Amazon’s new feature: how it works
Customers turn to multiple sources when deciding which products to purchase, and recommendations from friends and family are often considered the most reliable. When it comes to online shopping, in particular, the advice of loved ones is very useful but it can be complicated to keep track of everyone’s opinions across various social and messaging platforms. The data confirms that, in 2023, customers clicked billions of times on “Share” in the Amazon shopping app to share products through messages, social media and email.
Ask a friend: the pleasure of receiving advice
Some preliminary tests show that customers are particularly interested in receiving advice on clothing, shoes, electronics, furniture and that, especially on the occasion of parties and special occasions, the “Ask a friend” function can significantly simplify the purchase of group gifts, allowing the responses of all participants to be collected and stored. Or if, for example, you are looking for the perfect gift to surprise your partner on Valentine’s Day, the new feature allows you to launch a convenient survey among friends and family to discuss together with a simple click.
How to use the new feature
Using the “Ask a friend” feature is simple and intuitive: just select a product for which you want to consult another person and click on “Share“. For the first use it is necessary to activate the “Ask your friends for votes“, changing the default setting from “off” to “on”. After that, just select your favorite messaging application and recipients.
Friends will receive an invitation message containing a link which will give them direct access to the Amazon shopping app, where they will be able to view all the product details and quickly share their opinion by choosing from three different emojis, as well as the possibility of adding specific comments.
Once everyone has responded, it will be possible to conveniently view the most popular opinion and scroll to see the comments, one by one, within the app. A new shared shopping experience to always be sure to take the right decision.
Availability
The “Ask a Friend” feature it is also available in Australia, United States, Belgium, France, Germany, India, Mexico, Netherlands, Poland, Spain, Saudi Arabia, Singapore, Sweden, Turkey, United Arab Emirates and United Kingdom.
