Apple e Google are evaluating an agreement to integrate theartificial intelligence Of Gemini in the functionality of the iPhone. This partnership, still not confirmed, would expand the mutually beneficial relationship that has already been established for some time: Google is, in fact, the search engine preferred for Safari are iPhone.
Apple with Google to bring Gemini AI to iPhones
According to Bloomberg (via TechCrunch), Apple initiated discussions with Google to obtain the licenseAI of Gemini, and then integrate it into future versions of iOS before the end of the year. It seems that Apple also considered the use of models GPT Of OpenAIand it’s currently unclear whether Apple plans to integrate both.
Tim Cook he promised that by the end of the year Apple will introduce features Gen-AI, underlining the urgency of keeping pace with rivals. Companies like Microsoft, Anthropic and even Google which advance rapidly.
Apple has been hiring AI experts and developing internal tools for some time. Results that can already be seen in various features, such as photo editing on the iPhone, for example. However, research into external collaborations indicates that it Generative AI development may not be sufficiently advanced — at least by Cupertino standards.
It is expected that the models AI Of Google can enhance various device features Apple in the next software update iOS 18which Apple will announce at Worldwide Developer Conference (WWDC) on June.
Google has launched several new AI features with its Pixel smartphones, but also on Galaxy S24 from Samsung. Bringing these functions to the iPhone could put the Android system at a competitive disadvantage. But it would allow Google to offer services (perhaps even for a fee) on the many iPhones around the world: an agreement that Mountain View cannot give up in the hope of selling a few more Pixels.
At the moment, however, there is still no official agreement. We will keep you posted.
