Apple had initially planned the launch of the cuffie Apple Vision Pro in January 2024, but the company appears to still be finalizing distribution plans for the product and finalizing the device test: the headset will be released late, probably in March. And Apple will take its time to distribute it with the attention it deserves.
Apple Vision Pro delayed, released in March 2024
According to Mark Gurman’s latest Power On newsletter on Bloomberg, the headset will arrive in the US a little later than usual. Gurman speculates that the device’s debut has slipped to “around March”. The launch of the Vision Pro is expected to happen initially in the United States, followed by availability in other international countries during 2024. However, Apple has announced that the device will be sold exclusively by appointment in stores Apple Retail or via theApple Online Store.
The decision not to make the product available through third-party resellers highlights Apple’s focus on offering a controlled launch experience for its new wearable platform. Physical stores will also have to manage stocks of different product variants, such as hair bands and graduated lenses of various sizes.
It appears that Apple’s software teams were almost ready for the January launch. The latest beta version of visionOS includes support materials such as videos and end-user information, designed for launch. Additionally, the current beta version of iOS 17.2 features complementary features of the Vision Pro, such as AirPlay Receiver and the ability to record spatial video on iPhone 15 Pro models.
With the launch expected in March, perhaps Apple will host another media event in the spring to introduce the priced headsets $ 3499. An event that could confirm the strategic importance attributed to this new product by Apple, which does not want to miss the launch.