The market demand appears clear: users want the new iPhone 14 Pro and Pro Max and are less and less interested in the iPhone 14 and 14 Plus that offer very few novelties at an excessively high price. For this reason, Apple is ready for a change of strategy which will lead some manufacturing partners to reconvert operations over the next few months: Here are the details about Apple’s new manufacturing strategy for the near future:
Apple cuts production of the iPhone 14 to focus on the Pro and Pro Max models
Apple’s new goal is maximize the production of the iPhone 14 Pro and Pro Max. To reach this target, from the first quarter of 2023 some Apple partners, such as Luxshare Precision, should start producing the Pro models, abandoning the production of the iPhone 14 and 14 Plus.
According to current estimates, the iPhone 14 Pro Max is currently the most requested model on the market (as well as the most expensive). The smartphone would, in fact, cover thel 30-35% of the total production of the second half of the iPhone 14 range.
We’ll see how demand evolves in the near future and how Apple can meet market demands. Of course, it is clear that users are oriented towards the purchase of the new Pros that offer something distinctly different than what has been offered by the iPhone range in recent years.