AACHEN, GERMANY – 05. January 2021 : Apple iPhone facebook app request permission from users to track their activity across other apps and websites for personalized
Apple’s App Tracking Transparency system is creating quite a few problems for Facebook. The social network, in fact, makes the most of user data to maximize the effectiveness of the advertisements that represent almost all of the platform’s revenue. Apple’s introduction of the App Tracking Transparency system will cost Facebook dearly over the course of 2022.
More than $ 12 billion in lost revenue for Facebook due to Apple’s privacy protection systems
As indicated by the report di Lotamein fact, in the course of 2022, Apple’s new system relating to user privacy management will cause a reduction in advertising revenue of approximately $ 16 billion. The company most affected by Apple’s system is Facebook. The social network, in fact, should cover more than 80% of the missing revenue. Basically, Facebook could sign up for a drop in receipts of 12.3 billion dollars during 2022.
Damage also to Twitter, Snap and YouTube
Facebook (or rather Meta, the company that controls both Facebook and Instagram) will record huge losses from the system introduced by Apple. It should be noted, however, that other platforms also have to deal with the limitations provided by Apple. YouTube could lose about $ 2.2 billion, Snap over 500 million dollars e Twitter over 300 million dollars.