IFA 2022 is finally about to return. For five days, from 2 to 6 September 2022the IFA of Berlin will bring together the world’s leading brands in theConsumer electronicsof the domestic appliancesdell’informatica and of telecommunications, providing the public with a grandiose event. Beginning in early September, IFA spans global time zones between East and West in the run up to the biggest season for international retailers.
IFA 2022 returns in style
Jens Heitheckerexecutive director of IFA and executive vice president Messe Berlin Group, said:
Now is finally the time to get serious and to organize, once again, a full-scale fair on the ground of Messe Berlin, in the capital of Europe’s largest consumer market which has also evolved as a European media hub.
Many leading brands worldwide have already confirmed their participation. As of now, we have strong demand for the IFA Fitness & Digital Health area and for the Appliances section.
IFA has a reputation for being one global platform, impartial and of high quality for brands. The event delivers flexible solutions e highly personalized to industry, retail and media participants.
As before, the concept still combines b2b and b2c elements, which makes it possible show products e brand names in a unique context e engaging. Therefore, the show is essential for the experts. The IFA in Berlin is where companies show most of theirs to the public innovations. Later these innovations are made available to consumers in year-end business.
Martin EcknigCEO Messe Berlin, said:
Based on current assessments and forecasts of the global situation, IFA 2022 has the potential to be the first truly global trade fair for the CE industry since the beginning of the pandemic. The event will offer industry and media extremely high visibility and relevance. The industry has a strong desire to return in presence and we will work to ensure that this happens in September, in Berlin, in total safety.
For more information you can consult the official site.