I Hisense devices and appliances in addition to offering great performance, an elegant design and premium features are also simple and pleasant to use. And to show it, Hisense, a global leader in the TV and household appliances market, opens the door to its home. Not only to those who intend to purchase a new product but also to those who already own it.
Casa Hisense, the episodes on YouTube
Hisense House is the new customer engagement initiative hosted on the YouTube social platform, within the producer’s video channel. Illustrates how the smart Tv and devices forHome Appliances and theAir Conditioning. Casa Hisense was born as a virtual place in which to better understand the functioning and advantages offered by some of the most representative devices in the Hisense product ranges. Such as televisions, large and small appliances, air conditioners.
Everything that makes our home more welcoming, comfortable and functional will be the protagonist of the videos created thanks to Hisense’s product expertise. The latter will reveal the most effective operating methods, clarify any doubts and illustrate all the potential and advantages of the products in their most natural use scenario: the home. And, just like in the videos on Hisense Home, once in our homes the same devices will offer a user experience equally rewarding and exciting.
The direct company-customer relationship
The one conceived by Hisense is not only an innovative format of customer involvement but represents a real direct line between the company, its specialists and the final consumer. «We are studying several new projects, of which Casa Hisense is the first, to improve the experience of our customers. They were created to involve both those who are about to choose one of our products and those who already use them and want to know more about how they work”, he explains Riccardo Rondelli, Customer Experience Manager at Hisense.
«Our objective is twofold: to create new opportunities for in-depth analysis for the consumer and at the same time offer a point of contact with the end user who has placed their trust in us, in a more relevant way than ever. In recent months, Hisense has stepped up its focus even further on how to further improve the end consumer experiencewhich remains firmly at the center of our activities, because only in this way is it possible to understand its real needs and create products and devices capable of satisfying them.
Casa Hisense renews and expands this vision and this approach, with information content that is easy and immediate to use and shows the features and technologies present in our products. The other initiatives in this area – concludes Riccardo Rondelli – will be revealed and will see the light in the coming months”.