McDonald’s Australia, on the occasion of the company’s 50th birthday, he decided to gift some custom PlayStation 5 controllers. It’s a pity that Sony, after the announcement of the fast food chain, has some prevented distribution. Here because.
McDonald’s Australia announces a custom controller for PlayStation 5, but Sony bans them
Starting last week McDonald’s Australia had plans to give away some custom PlayStation 5 controllers, each coated with a motif featuring a hamburger and fries, to celebrate the company’s 50th birthday (in Australia). The idea immediately appealed to fans, after all, the possibility of getting a controller for PlayStation 5 with straight fries does not happen every day.
But Sony quickly banned the controllers, preventing McDonald’s Australia from continuing its marketing campaign. Because? Strangely, the giant of international catering forgot to ask Sony for permission to do this first.
It makes sense that asking Sony for permission would have been the first thing to do. Especially in this case, where a company of the caliber of McDonald’s Australia, with a real legal team behind it, came up with the idea of mentioning the name “PlayStation 5” and using an image of the controller as part of their marketing. But no, McDonald’s – alone – got straight to the point, announcing plans to gift controllers as part of a challenge as well as sending some to local streamers as well.
Just an internal project that was not supposed to see the light
The controllers were to be part of some giveaways from the “stream week”Of McDonald’s, which was suddenly postponed, obviously excluding DualSense.
“Sony PlayStation has not authorized the use of its controller in promotional materials related to the proposed event for Stream Week and we apologize for any inconvenience this may have caused,” wrote a spokesperson. “McDonald’s Stream Week has been postponed and Sony PlayStation controllers will not be included in the giveaway.”
Apparently McDonald’s PlayStation 5 DualSense controller was never meant to be really advertised. IGN said the design was an internal concept that never left the planning stage. And, of course, McDonald’s has never partnered with PlayStation. In a statement, the company confirmed that “the image was provided to the media in error and there is no business relationship between McDonald’s Australia and Sony PlayStation”.