PonyU is an Italian company that has been involved in the sector since 2015 last mile urban logistics to support small and large e-commerce. The company has seen a marked change of gear when it comes to the demands of its customers. It should be noted, in fact, that in the last quarter requests for super-fast delivery increased by 23% compared to the previous year.
The use of e-commerce is growing: the point of PonyU
The data collected by PonyU confirm an important market trend that sees a net growth of e-commerce. The sector records a growth of 32.4% (data from 2020) exploiting the effects of the pandemic period. In this context, it becomes important to be able to guarantee fast deliveries, a feature required by one in two consumers. Food delivery plays an important role and, due to its very fast standards, has “educated” the customer who now expects rapid deliveries in other sectors as well. Consumers who take advantage of e-commerce, according to PonyU, tend to abandon the cart when the delivery time is too long or unknown. This behavior is seen in nearly half of consumers.
Diversify and speed up shipments
It is important, PonyU points out, to put it on diversification and guarantee more options to the customer in order to meet his needs. It is therefore necessary to adopt a logistics strategy adequate to the standards required by customers. By resorting to dark stores in which to store goods, such as PonyU’s urban warehouses, it is possible to obtain fast delivery. This type of shipment, thanks to Proximity Hubit can be instant (delivery within 1 hour from the order), same day (all morning orders will be delivered in the afternoon of the same day) and next day (one-day orders are delivered on the next).