An electrifying Ultra Blue contrasts with a pastel Blush Pink with an ultra-matte finish in the new one limited edition Blu Blush by Dyson Hair Care, the result of the innovative work of Dyson designers and engineers. The new range includes the Dyson Supersonic hairdryer, the Dyson Airwrap multi-styler and the Dyson Corrale straightener.
The Dyson Blu Blush series is now available
The new exclusive color palettes of the Hair Care line are designed with the same care with which Dyson products are made. Inspired by some of the house’s iconic colors, designers created new shades, finishes and bold combinations to expand the color palette.
To the options Blush Pink reinvents the iconic fuchsia color that marked the company’s debut in the hair care world, in a lighter and non-metallic version. L’Ultra Blue, however, is inspired by the intense shade of lapis lazuli which pairs perfectly with the contrast of Blush Pink. To complete the palette a finish ultra opaco obtained from finely applied satin finishes. The final result is a soft texture that is pleasant to the touch, with an easier grip.
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The products in the Blu Blush range includeDyson Supersonic hairdryeril multi-styler Dyson Airwrap and the Dyson Corrale plate. Each tool is included in a gift set paired with a selection of accessories, including a case and several hairbrushes. All products are now available at Dyson Demo Stores and on the Dyson online shop.
The company also takes the opportunity of the launch of the new Blu Blush series to share the invitation to Global Styling Masterclass, which will be held on October 18th. This is a virtual event that includes two interactive sessions, with the possibility of choosing between two different slots. There will also be several Dyson spokespeople at the event, who will present the latest beauty technologies, including the new Blu Blush edition and other upcoming innovations.