Strange things happen in the world. It happens, for example, that a New Zealand pizza chain you adopt a decidedly atypical concept of “promotion to build customer loyalty”. And it’s all absurd, from the name of the pizzeria, to the service offered, to the number of customers it is reserved for. The promotion’s name itself is irresistibly creepy: Afterlife Pay.
As the nomenclature caption suggests, the service allows you to pay after life. In other words, dead. And if the concept is enough to make you go hungry, wait until you hear the full story.
How Afterlife Pay works: a service for only 666 customers
Let’s start at the beginning: In Wellington, New Zealand, there is a pizzeria called Hell Pizza: literally pizza from hell. A concept that in Naples is usually associated with pizza with pineapple. But here the ingredients have little to do with it.
Hell Pizza has decided to launch a new form of credit to its most loyal customers, called AfterLife Pay. The promotion is reserved for only 666 customers (yes, 666 as the number of the Beast). These very lucky patrons will be able to order a pizza and pay for it once they die, when money is the least of the problems.
Come? Atthrough the patrimonial testament of the patrons/future corpses.
The 666 people who will join this bizarre initiative will sign a legal document that will allow Hell Pizza to collect the amount owed at the time of death. According to Hell Pizza officials, everything is legally binding, and the pizzeria won’t even charge interest or additional fees.
Macabre customer service or provocation?
Benn CummingCEO of Hell Pizza, announced that AfterLife Pay was born as a criticism of the concept of “buy now, pay later”, a model increasingly adopted by large multinationals which, however, is bringing the small economy to its knees, especially in a historic moment of inflation.
“We are seeing an increasing number of people using these schemes to purchase basic necessities such as food. We think this is all overkill, especially when you consider that 10.5% of loans in New Zealand are defaulted,” Cumming said in an official press release. “AfterLife Pay is a light-hearted campaign that reinforces Hell’s position on ‘buy now pay later’ programs: you can have your pizza and eat it without annoying late payment fees or penalties”.
Hell Pizza has announced that the 666 customers will only serve as an initial test. If successful, the pizzeria could expand the offer to more and more users. We, however, have already gone hungry.